REGGAE winner MARK HILton Neo SOUL Winner Lance Groton

Congrats REGGAE winner MARK HILton Neo SOUL Winner Lance Groton!!!!!!!!!

Great submissions for both:

On reggae the close but no cigar finalists were

Hawkman
Psyclones
Bill Porter
Cal Blake


On the Neo Soul Vibe the close but no cigar finalists were
Karen Bernod
L Hill
Pla boy Chi

CONGRATS again to the winners

PSYCLONES CATALOGUE COMPOSER/AGENCY ANALYSIS

AD SELLABILITY-a tracks instant recognition as a sellable track across multiple mediums, products, genders, and markets.

1) timehascomenotags
AD Sellabilty: (Low to medium)

*Cool vibe;nice mix;drums are poppin" properly
*Low commercial sellability in the commercial world on this track because it would need a commercial that is very specific to this sound. Urban slow and laid back and mysterious.
*The closest commercial category this track comes to would be "sexy" and this track could be sold for a "sexy" ad provided the picture was looking for something loungy and sexy.
*Strings could be more realistic sounding; be careful not to mix all your instruments together to the point where they sound "mushy" and lose all definition.

2) madnessnotagsbnce
AD Sellabilty:(Low to Medium)

*Strings need to be out front more. Your main melody in the hook of this track is too tucked into the mix and you can barely hear it
*Good popping kicks and snares and good ear candy
*Elements of this track is good for a shows like Law and Order or CSI, etc... but for the commercial arena, the sound is more like an underscore of caution as opposed to something that generates excitement or energy.
*Again it IS a good track but here are the issues with its sellability: It sounds very introspective and dark and investigative.
*The chorus of this track takes 30 seconds to finish one loop. If the point of your track takes 30 seconds to complete, it's going to be hard to sell the idea.
*Not an easily placeable track in commercials. Easier to place in television drama shows.

3) dontsayawordnotagbnce
AD Sellabilty: (Low to Medium)

*Good intro; good bounce; good track presence; it says "Look at me....I'm worth looking at" in the first few seconds.
*Nice build with your track. Good energy throughout and nice energy shifts
*Mix is a bit mushy amongst the horns organs and strings
*Drums are poppin
*Drone that starts the track sounds mushy and hangs around too long; detracts from the piece because it lacks definition.

4) J Savy - My Music - Instrumental_07
AD Sellabilty: (Low)

*This track has very little personality in the commercial relm
*It's music that is just for the sake of music; with the exception of the drum that plays by itself, it feels like an easy listening track without a definitive message.
*Background music such as this is difficult to find placements for.
*Well programmed music but it needs more personality to be instantly sellable.

5) taintednotagsbnce
AD Sellabilty: (Low)

*A lot of your tracks are created in a way that are more suited for a rap and less suited for music on a commercial and not because it's longer than 30 seconds.
*It's because they are mostly moody songs that have a dark moody vibe to them
*Furthermore, the tracks really stays on one level mst of the time, leaving the burden on the rapper to bring the dynamics to the track
*Commercial music has to hold it's own.

5) taintednotagsbnce
AD Sellabilty: (Medium)

*I could see a slick car commercial using a piece of music like this
*Nice mix, I like all the different sections and sonic nuances i this track
*It's even got a cool neumonic sonar type sound in it that makes it memorable
*Nice pizzacato layering and eventual breakdown.
*You have enough breakdowns and buildups and textures to make the track sellable
*The only thing holding it back is that this track is a specialty track that would need a specific kind of spot for this to sell.
*It doesn't cut across product lines, gender lines, etc...

6) pulsenotagsbnce
AD Sellabilty: (Low to medium)

*Mix is good; we hear new sounds we haven't heard before
*However the track once again is too dark and moody
*The bulk of the personality on the trck is going to be generated by the vocalist who could really make this track come alive.
*Track starts off catchy but then turns heavy to synth riffs that get trancy
* will work well possibly with lyrics but alone it needs a lot of adjustments to make it sellable

7) torn notagbnce
AD Sellabilty: (Medium)

*Nice! Very intriguing; invokes our curiosity from the start
*You use very cool sounds and set a great mood
*However, it is all set up and NO PAYOFF
*Commercial music needs to have a mood establisher and then a payoff
*Add the right payoff to this track and you are in business

8) winorlosenotagsbnce
AD Sellabilty: (Low to Medium)

*This track sounds like some of the other tracks in this catalogue
*The vibe of this track is good and has a definite personality
*Be careful f the synthesizer trumpets in the spot
*Good drum programming and nice authentic sounding organs
*The theme of this track however sounds a little dated however and exclusive t the "down south pimps, playas club market"
*Again this doesn't make it bad, it just pigeonholes it and when we are basing our judgement on sellabilty, we are unable to find a high sellability factor

Overall, you should create tracks that make statements in shorter amounts of time. The songs that are the hits on the radio make statements in short amounts of time. party tracks make their statement in one to four measures.


Thanks

The 30 30 Team

GUSTAVO 102 census urban

Hello Gustavo

Your track needs more shape and a better arrangement
It never builds or inspires us. It is adequate music but not inspirational music
You need to concentrate on making music that is special and not just a groove loop as represented here.
This version is missing personality because it doesn't grow from where it begins.
If we think of the music like a song, it seems as though you have a verse but no chorus.
I don't feel fulfilled after listening to your track. I'm feeling like the track never got to where it was going. It did not tell a story.
No need to include a vocal in this track either unless you do something musically that warrants it.
The reggae style vibe is not a good match for this picture.
Come up with something more motivational and inspirational yet contemporary.

Thanks

The 30 30 Team

GUSTAVO Census urbanspot

Hi Gustavo

This spot needs music that is more a call to action but in an inspiring motivational family oriented way.
The vocals in the beginning of your track color your track in a sad depressing way. If the footage was of a funeral your intro musc would be fitting and that is not a good thing for this spot.
It's a spring day and the mood she feel positive and uplifting from the get go.
You should lose the vocals all together on this spot.
They put the wrong spin on your music.
Musically your drums are a bit obtrusive and the flute is too flamboyant.
Your music is too aggressive for this piece and needs to feel more inspirational
See what you can do to address the family oriented call to action request from the client
Your drums should come in when we first see the classroom and your piece should grow as it progresses

Warm up your music to be more friendly all together. Inspiration, sentiment, passion, and motivation should be represented in your music.


Thanks

The 30 30 Team

BROB OLYMPIC V.2

HELLO BROB

THIS PIECE IS BETTER now that it is based in piano however it still does not feel elegant. It feels dark and mysterious as opposed to elegant and motivational and sentimental.

Also your piece stays the same for too long without developing much.
I like your approach to the idea of being focused on the imagery (I can tell you got into it)
However your track is create din a minor key and to get your track to be sentimental or heartwarmingly elegant, you need it to be in a major key.

Fix your key and try not to be as predictable with where your drums come in.
We are missing the beauty and the x factor that says "I want to see that spot again."
The message of the spot is to support the Special Olympics and it needs to be more inspiring and less mysterious.

Please fix this for tomorrow.

Thanks

The 30 30 Team

PSYCLONES revise NAvy Bounce 2

*Trumpet synths upfront sound amateurish. Delete all together.
*We are still missing some of that underground in the basement dirtyy vibe in your track
*This is better than the first approach but it needs to get even dirtier and darker.
*Listen more to the scratch track; keep some of the similar bass pulses that are in the scratch track reference.
*Turn your drums up more and fix your bass.
*Where's the voice sample vocal?
*Find a licensable vocal or sound and play it into the track.
*The horn section nis going to be important because it is kind of like a call to arms.
*EQ your piano like the scratch track and add reverb to give it that dark mysterious almost detuned vibe.
The scratch track has a call to arms vibe and that is missing in the emotion in your track.

See what you can do

Thanks

The 30 30 TEam

BROB OLYMPICS critique

Hi B Rob,

*Nice first take on this.

*We need you to take another stab at this immediately. Your track needs a classical piano element to this in order to make it elegant.

*Right now your strings sound too synthy and sustain for much too long. We need you to have morte movement in your music.
The skeleton is evolving and so we need the music to evolve as well.

*Start off with a solo instrument like am elegant piano and gradually add new instruments as it moves along. Find a good place to bring the drums in but keep the elegance and the solo piano playing.

*End the track with the drums muted and a portion of the solo piano again.

*Try to use instrumentation that gradually builds and forms in the manner in which the muscles form on the skeleton.

*The client wants a combination of classical elegance and Hip Hop.


Thanks
The 30 30 Team

PORTLIFE COMPOSER AND AGENCY PRODUCER CATALOGUE CRITIQUES

SODA POP 30-30 RATING: 20

*Track sounds a bit thin and you give too much away at the onset of the track
*We hear the biggest part of your track in the intro
*When the drums come in we don't hear that much of a lift because we have heard the theme
*Your track seems very redundant; try changing or adding something new every four measures.
*Arrangement will make your music grow by leaps and bounds.
*Also be careful about using thin overly synthesized sounds in your tracks.
*Your mix needs to be a lot stronger as well. We don't hear the thickness and impact in your drums and since your track relies heavily on the drums, we need to hear unexpected sounding drums that really lift your track. The drums you use on this track are adequate but not special.
*In order for this track to be sellable, you have to come up with a stronger melody once the drums kick in and add much stronger drums

TWILIGHTS 30-30 RATING: 20

*I think think this track is missing a special quality that needs to be there.
*The synth progression gets tired and redundant very fast. A track like this needs breakdowns or change-ups early in the arrangement so listeners don't get tired of it fast.
*The music sounds a bit dated to us as well.
*The snare is tight and popping; the kick is where it needs to be, but the synth chord progression is very dated. This sound and progression needs to be revamped in order to rectify this track


ROC A WEAR 30-30 RATING: 25

*This track has a tight bounce to it and sounds like it has an infectious vibe to it
*Again arrangement will go a long way for you because this track also gets redundant fast
*Cutting this to 30 or 60 seconds is the key here
*Try adding a change or bridge to expand the potential of this track.
*Mix wise it sounds like it could be mixed a lot stronger
*I think if you put the right mix on this track it would be highly sellable!
*Nice job on this vibe Very strong idea, you just need to arrange it better
*Maybe start out without the drums
*But definitely mute the main sound in it for a while to give it a break, because without a rap on it, this track gets tired fast.


SOUL MAN 30-30 RATING: 15

*Try working on the mix of this track because it sounds distorted
*Also, the sounds in it are very synthesized and therefore the track feels fake to us
*When you use synth horns and play them in registers that they are not supposed to be played in, it sounds forced and loses authenticity
*Synth trumpets and horns are probably the least realistic sounds on keyboards. We like to stay away from them.
*You should also try to stay away from them in order to preserve your credibility and authenticity
*This track does not have much soul in it to be called Soul Man
*Trust your instincts and let your passion guide you; this will result in stronger musical ideas.

REGAL RMX 30-30 RATING: 20

*Nice set up musically and instrumentation wise, but just when this track builds up it fades out
*It never really gets started.
*There is a distortion present in your mix
*At 21 seconds you should be kicking in to your track with the beats or some drive or motivation; instead your track goes back down in intensity and fades out
*This track feels elegant and regal in the beginning and makes us feel like something big is coming.
*The cymbal crashes are distorted
*Take this track to the next level and don't think about creating the full track in 30 seconds yet. Just run with it and make a great track at any length.



COLDER 30-30 RATING 20

*Nice ideas overall; but a couple of things must be addressed in order to make this a sellable track.
*Need more realistic sounding drums to make this convincing.
*These drums sound a bit hollow even though the programming is pretty good.
*Guitars need to be mixed thicker in order to resonate; they sound synthetic, but maybe they aren't.
*Nice change ups from section to section; in order to make this track more sellable you need to make the drums much stronger; add more realistic drum fills and thicken up the guitars.
*The actual guitar progressions are good but the overall track doesn't sound authentic enough to compete.


JAMBA 30-30 RATING 25

*This track is a good rendition of Bob Marley, but it is distorted in areas which makes it NOT SELLABLE in its current form
*NIce creative drum fills
*Very good instrumentation; modern and carribean and authentic
*SELLABLE if mixed correctly


GOT GAME 30-30 RATING 27

*This track is tight from the beginning.
*Very good vibe begging for a rap
*To make this track sellable you have to take it to the next level and make it go somewhere
*Maybe add a steady dance kick underneath it to make it more versatile genre wise.
*Add a change-up to the track so it doesn't feel redundant
*This track sounds like it is dancing in one place and needs to move forward.
*Extend this track beyond the 1 bar loop and you will have a highly sellable track
*Great vibe!


RADIO AD 30-30 RATING 20

*This track sounds okay but it doesn't sound competitive with the radio and I don't see the commercial viability
*I think if you are going to have a library of party tracks you have to make tracks that are HOT 97 ready and competitive because advertisers buy what is on the radio
*If your songs sound like the radio, then you have a high sell-abilty factor
*Your mix could be much stronger overall and your sound choice should be better--too much synthesizer laser type sounds
*Think about what a popular rapper would rhyme on and that is what you should create for hip hop party tracks
*Do not dummy down your tracks for commercials


MJ TRIBUTE 30-30 RATING 22

*Good impression of ABC by the Jackson 5 but again your music sounds like it is on the border of being distorted
*The track sounds like it never full kicks into gear even when the drums come in
*You need a bassline somewhere in this track to get the groove going
*I like the way you made us feel like the JAckson 5 without infringing on the copyright
*Not a hard thing to do at all and you did a good job of it
*Pretty effective
*Sell-ability is low unless someone asks specifically of a Jackson 5 type song in which case the sell-ability would be much higher provided there was no distortion
*Mixes are very important!!!!

MADE IT 30-30 RATING 24

*The boldness of this track is good but the mix is unsteady and the instruments are tinny and synthy
*Watch out for the distortion in section
*The bounce is right but I'm not feeling like it is radio ready due to the thinness of the synth
*But it gets repetitive and it needs more sections to it
*Add more sections and stack the drums bigger and get an overall bigger bolder sound
*Make every hip hop track as if Jay-Z, TI, Snoop or Kanye is going to rhyme on it
*That's the kind of care you need to take and that's the kind of competition you are going to run up against in this industry


LUXURY 30-30 RATING 28

*We like this track a lot
*Very convincing; very well done
*Track is not wanting for anything
*The mix is on point and we think it is radio ready
*Sounds like different people composing different tracks in your catalogue because sometimes they are mixed well and produced well and other times they are lacking
*This track is highly sell-able and ready to go


MACY'S FOR LIFE 30-30 RATING 25

*Good energy and texture and vibe
*Very good; nice breakdowns
*Highly sell-able
*Nice mix; very punchy; whoever mixed this should continue mixing your tracks
*Consider a change-up in this track in order to give it some more versatility
*Be careful of getting redundant


VOLITION LUCKY STAR 30-30 RATING 22

*Good energy in the open even with the fake synth sounding guitars
*Once the verse kicks in and all the instruments have been dropped out , the track sounds weak
*You must get a real guitarist to compete in this business
Drums are cool but the pizzacato's sound thin and synthy
*Be careful with your sound selection overall
*Seems like your tracks can be a lot stronger with the right instrumentation
*Track is not sellable in the current state
*The techno synthesizers are reminiscent of Timbaland and therefore effective and commercially viable but the snare sounds fake and the guitars sound like they are triggered from a keyboard
*You have to step up your instrumentation to step up your sell-ability in this industry
*These are the facts: even if you have good ideas, the sonic quality of your tracks needs to be more authentic

PORTLIFE COMPOSER and AGENCY PRODUCER CATALOGUE CRITIQUES

MACY'S FOR LIFE 30-30 RATING:


RADIO AD 30-30 RATING:


SODAPOP 30-30 RATING:


JAMBA 30-30 RATING:


MJ TRIBUTE 30-30 RATING:


LUXURY 30-30 RATING:


COLDER 30-30 RATING:


GOT GAME 30-30 RATING:


REGAL RMX 30-30 RATING:


SOUL MAN 30-30 RATING:


TWILIGHTS 30-30 RATING:


ROC A WEAR 30-30 RATING


MADE IT 30-30 RATING:


SHOE COMMERCIAL 30-30 RATING:

AFROKEYS COMPOSER and AGENCY PRODUCER CATALOGUE CRITIQUES

ALL TRACKS are analyzed on SELL-ABILITY, WINNABILITY, MIX quality and given a 30-30 rating on whether it is a track that has high money earning potential and commercial VERSATILITY. (In other words, can this track be used for a lot of different types of commercials and formats. CRITIQUES BY: Composer Wendell H and agency producer Bob S




JUMP OFF MASTER 30-30 RATING 20

*Nice musical changes and textures
*However in the commercial world, a track like this would have a tough time getting licensed
if we are thinking about track versatility.
*The fact that the instrumentation is slightly smooth and jazzy makes people lump it into
a style of music more suited for the over forty smooth jazz crowd.
To make this track more sellable in commercials, you can do the following:
-strip down some of the instrumentation in section so that it is not full from beginning to end
-Add a jungle or big beat techno drum track to it
-Change the arrangement of the track so that it is not so repititious and predictable
-Get rid of the solo synth sound because that makes it a smooth jazz track in the eyes of the ad business where you have
people who feel a need to categorize everything


KANGOL 30-30 RATING 20

*Cool neo soul/Maxwell vibe
*Nice musicianship and live instrumentation
*Try to spread out your mix on this; it feels like it needs more space
*Very nice overall however again in terms of the commercial sellability this track would be hard to sell because of the jazz and solo style arrangement and repetition
*This track needs a breakdown to drums and bass or a new change-up in the vibe in order to help it in the 30 second world
*Jazz is not a popular form of music in commercials and when it is used, it is used in a very traditional almosgt overtly obvious way. This track is part jazz, part neo soul and sits in the middle. I like the vibe though but sell-ability is low especially for the fact that it is so crowded musically with instrumentation throughout
*Why does the amount of instrumentation matter? It makes it difficult to place voiceover on top of the track without the music fighting the dialogue
*Believe it or not, this make a difference...that is why I say to create a section where it is just drums and bass for a while or just guitar and no drums.
*Everything at once makes it difficult to arrange in 30 seconds effectively.


ORGANIC REFLECTIONS 3-30 RATING 25

*Very nice groove! Very well mixed music with very cool changes
*I like this a lot in terms of the mood and how it makes you feel. Very nice strings come in over top to give new life to the track
*You should create a 30 second or 60 second piece out of this track and cut together the best parts.
*Very nice drumming and stereo mix
*If arranged properly, this track could be sellable and viable for the right spot. I see a cool car spot.
*Try putting a sample voice on the track to give it some personality...not a vocalist! a sample vocal that you trigger here and there.
*Needs a very specific style commercial to be sold for commercials, but not impossible. People with good ears will gravitate to it!
*Very nice climax and resolve towards the end. Love it!


GRAVY 30-30 RATING 28

*Love the beginning edgy groove.
*Sounds very authentic; the mix is great
*Nice build! Great chord progressions! I can't wait as I listen to this track!
*High sell-ability on the right style spot.
*I am so disappointed that this track never took me to that mountain top!
*So much potential..you must finish this track immediately!!!!!!!!!!!
*You have to take it to another place and then come back. It's too great not to finish


31 POP 30-30 RATING 30

*Great changes in this music; love the unpredictability factor
*Great sonic textures throughout; keep doing what you do!
*Your change-up shows your musicianship and command of your sound; you're not confined to a loop and that is great!
*Love the chord changes and build up in this piece! Your theme and progression is terrific!!!!
*You need to cut this track to 30 and 60 seconds as well utilizing the best parts


BUMPNMIXED 30-30 RATING 20

*Interesting sound mixture here, but a little random in terms of purpose
*I don't see this track finding a quick home in the commercial world
*The theme of the track isn't compelling enough;don't get me wrong the track works as its own piece but I don't see a sell-ability value in it due to the dense instrumentation and high synth factor and hip hop drums.
*Maybe for a video game, but this would be a tough piece to sell
*To fix that, I would suggest coming up with a better main theme or musical hook to the track that is more special and less predictable or with less "DONE BEFORE" characteristics
*The mix also could use an adjustment; turn the drums up more and give some space. Your tracks can get cluttered a bit without the right spacing.


MEL 30-30 RATING 20

*Why does this track remind us of a Keisha Cole track?
*This track is arranged more to be a song or instrumental do to its repetitive nature and lack of changes
*Very cool nature but needs a vocal to add character; doesn't quite hold up well on its own for a commercial
*More of an underscore for a sexy spot.
*Don't see this for a commercial, but more for a long narrative; but very effective in that regard.
* Very well mixed and spaced out. I like it for what it is
*Sell-ability factor is low because it just stays in that groove and mood.

MINT-REDO 30-30 RATING 28

*Music is a great recording and a slow burn; very effective
*If cut into a 30 or 60 second piece this is sellable and very effective
*Great sounds! Great mix! Great vibe!
*Sounds authentic; love the ending
*Love this ERICK

Wendell Hanes QUOTE: There is a genuine commitment I hear in your music; that doesn't always come through in others. I can tell when people are faking it. You commit then you create! A beautiful thing.

JOURNEY PART THREE 30-30 RATING 30

*I love this track! You take your time and tease us and lure us in at just the right time.
*This piece is far too short for its magnitude and impact.
*It's innocence allowed to run free!!!!!!!! Great exposition of musicianship and focus. Your mastery comes through on this track!
*I don't know how you could take the paint brush off this track Erick. Why stop at the point that you stop?
*Keep it going; add new instruments; perhaps a change-up that leads back to an all out push towards the world opening up to you.
*This track has great potential! It's already great. It just needs more because it is THAT GOOD!
*High sell-ability!

Wendell Hanes QUOTE: "Patience is key, you do not rush us and draw us in gradually with grandeur and a humbleness that makes us want more every time


BREATHE 30-30 RATING 20

*Stars off Purple Rainish then finds its identity quickly.
*Very nice upright bass vibe
*Love the authentic sounds; great finger snaps
*Sell-ability with this track however is low because it stays locked in the same groove and the groove itself is abstract
*Vibes work well when they have a directive or motive.
*Vibes that are just vibes and force you to become part of its world or else don't work well in the ad industry
*If you are trying to sell on commercials, this is they type of track that needs more dynamics rather than a locked in vibe because it takes a long while to settle in to this track in order to feel the energy of its sound.

JAKE OTATTI COMPOSER and AGENCY PRODUCER CATALOGUE CRITIQUES

Wendell and agency producer Bob S. have critiqued your music catalogue Jake! Here's what they wrote for each of your tracks. They have never been this complimentary of a composer's catalogue since the inception of the 30-30.


UP UP 30-30 RATING 29

*Very interesting textures. I like the unexpected nature of this track.
*There is nothing predictable about it. Very cool mix of sounds. Nice tempo.
*This style would be classified as quirky because it doesn't quite fall into a henre and the combination of sounds is odd, humorous, and cool all in one.
*Very sellable provided the right opportunity arrives.
*Buyers will gravitate to this track because it is very different.
*You should create a 30 second piece and a 60 second piece for the purpose of commercial use and cut the best sections together.
*I can tell this is you at your finest. You seem very free and uninhibited with your sound selection and arrangement.

SWITCH CALIBER 30-30 RATING 29

*I remember the 30 30 playing this for me on a car presentation a while back.
* I liked it then and I like it now. Great sonic textures. Very convincing authentic sounds.
*Nice bell breakdown
*If this spot were in 60 second form I would introduce the bell midway through and then go back to the strong orchestration that begins the spot.
*Very sellable track.

ANTS 30-30 RATING 30

*Very strong instrumentation; great musicianship
*Love the sounds and the mix; very visual
*The drive and motivation in your music is very confident and focused.
*This track is very sellable!


CREATE 30-30 RATING 26

*Nice setup musically. I like the breaks and start/stop sounds in this track
*Track is mixed well and takes a stand. I like the fact that this track has a definite motivation as if it is meant to be something or represent something.
*I think to reach its potential, it should have a couple other sections in this track that kick it up a notch
* If you bring a new break beat in right after the break, your track will go to the next level and you will have the proper rise and dynamic in your track. It's almost there, we just want more.


SAHWIING 30-30 RATING 30

*Nice approach to the swing era
*Love the 2009 textures you brought to the table on this track and they way you switch up the tempo in the middle.
*There are a lot of nice sections in this track; wee like the versatility that it has.
*Track is well mixed, but be careful of the overly synthesized sounding solo piano at the 2 minute mark. Once the other instruments gather around it, it sounds cool.
*Very sellable track. The type of track that can take the spot to the next level. Usually the type of track that is better than the picture.


GIN AND PHONIC 30-30 RATING 30

*Cool textures Jake
* I am very impressed with your command over your sounds; very parts Nice integration of sounds;
*very good movement;
*love the trance nature of this track as it almost hypnotizes you.
*Great pulse
*With the right picture, this track is very sellable.
*I'm giving you a 30 because it is different and well done! Nothing conventional.

BOOMBOP 30-30 RATING 29

*Nice start; I nthink you could use a better sounding uprightbass for this track but once the other sounds come in it's irrelevant.
*Love the percussion that comes in at 41 seconds. The mix also makes these sounds stanf out.
*Nice piano intro that sets everything up. SOlo bass needs to be more authentic to keep pace with the rest of the track.
*Great rhythms and again your mixes go a long way toward listeners liking what you create.
*Nice ending; very well produced. Nice job! Very sellable


OH YEAH 30-30 RATING 28

*I like your ART OF NOISE approach; do you remember that group?
*Interesting use of sounds; your non-traditional approach is really extraordinary.
*Very good use of instruments as sound effects.
*I like the difference in volume in the middle and the pulse shift
*With the right project, this track has all the fundamentals to be sellable.
*This track sounds like it would be for a very specific picture; but that keeps your music special and not generic.

HAPPY 30-30 RATING 30

*Very well produced! You have found a niche sound that is quirky and vibey.
*It may not be sellable on many levels, but with the right picture, this makes a good picture great.
*Very visual and I love the stereo mix of your track
*Once again, nothing is predictable. Great blend of sound, instrumentation, and texture
*Once again, this seems like true Jake here. I can tell you were in your zone on this track and that is what makes your music so convincing. It sounds like you are 100 percent in it to win it.
*Nice tempo shifts!

SHMINTZY 30-30 RATING 25

*Nice mix;
*sounds seem a little dated in places
*Track seems to stop out of no where without really taking us anywhere
*Maybe you could create another section that elevates the track
*The track gets us started but stops without telling us why we were even listening to it
* Very well spread out sounds in this, but I feel like I want more to happen in this track.
*It's all set up and no pay off.
*Create a payoff that isn't bland and take this track to the next level with bigger badder drums and edgy chord 4 chord turnaround progressions.
*Don't be afraid to take it there JAKE!


Wendell Hanes QUOTE: "Your catalogue music is excellent and unpredictable. Great sounds, great ideas and highly sellable!" Bring your score to picture and music brief interpretation skills to this level and you are ready to take charge!

NAKIA SIMON COMPOSER and AGENCY PRODUCER CATALOGUE CRITIQUES

ALL TRACKS are analyzed on SELL-ABILITY, WINNABILITY, MIX quality and given a 30-30 rating on whether it is a track that has high money earning potential and commercial VERSATILITY. (In other words, can this track be used for a lot of different types of commercials and formats.


EVERYTHING 30-30 RATING 15

*Very nice build in this track
*I would suggest starting it out even thinner with just the acoustic guitar
*If this is not a real guitar, get a real guitarist to play it. Sounds a bit fake, but the emotion is correct.
*Very nice chorus progression, but be careful of making sentimental music that has no edge or youth to it, it can easily be viewed as "STOCK MUSIC or middle of the road.
*This is the type of track you would see on a reality show and hear way, way in the background and get paid small performance residuals for
*To make it monetarily viable, I would suggest the following:
-Use real guitar and let the strumming be the driving force as opposed to the piano
-Take the reverb off the piano so it's not so bright and soft
-Add an aggressive baseline to the chorus progression
-You need a more aggressive mix
-Your drums on the chorus are a bit lethargic...chorus drums should be different than the verse drums

LIKE THIS 30-30 rating 10

*This track is very generic and canned.
*This is the type of track that should not be part of a presentation unless a client asks for the most cliche' cheesy funk music
*There are ways to do funk music that is innovative and hip and cool and edgy
*This sounds like a demo you would find on an old casio keyboard
*I can tell this track is not your passion. There is no NAKIA in it.
*Your potential is much greater than this track
*It sounds more like you are trying to fill a style of music for the sake of sounding versatile, but it has the opposite effect and shows your weakness
*Be careful
*To fix this track you would need better drum sounds, a cooler more unique guitar riff and bassline
*Again this is the type of music you would hear in the background of a reality show that needed cheesy funk music
*If you do funk it needs to be more convincing and make it your own Nakia style funk...that's how you step up the sellability


GET AROUND 30-30 rating 20
*This sounds more your style
*The drum patterns are current, the string progression is convincing
*It sounds like there is a real person behind this track and not a canned sample demo from the 70's or 80's
*Very good mix in terms of the snare popping and the kick hitting properly
*Good use of drops, but to take this track to the next level you need another sound on top of the chorus of the music to drive it a bit more and to give it a bit more flexibility you could create another section of music to allow us to get away from the loop
*Track could use a bit more personality on it as an instrumental
*In it's current state, the track is begging for a rapper to fill in the wholes. Without a rapper, you need to give the track a little more personality by adding a memorable new sound or vocal accent


SEE YOU AGAIN 30-30 rating 15

*Real guitar? Sounds like a keyboard
*This is a business where real guitars are needed
*Again this sounds like a track that would be in the background on a reality show where someone is about to cry or crying
*If you use real guitars it will allow you to stack different textures of guitar on top more effectively.
*To improve this track, bring in some pizzacato strings on the chorus with a bit of bounce
*Use bigger strings to overtake the pizzacato strings on the chorus to give the track some life and energy and positivity
*Also, your drums are really holding this track and the synthetic nature of your guitar
*You should have electric guitar come in and really overtake the ascoustic guitars;you can control how much muscle or emotion you want in the track but your fundamental elements need to be convincing


ONE MORE 30-30 rating 28

*This track has more life and energy and I like the progression. It's not predictable or cliche.
*The panning of the guitar gets to be a bit much and becomes gimmicky and even distracting after a short while
*Get rid of the panning
*Good drumming on this track. I feel like more of Nakia is coming out in this track.
*You have all the musical sections you need in this track.
*This track is very sellable and commercially versatile. Nice job!
*Your mix could be a tad stronger but that is it.


RIDE WITH ME 30-30 rating 25

*This track is mixed well and has up to date sounds that make it useful for a pop track or a hip hop track and can go masculine or feminine which is good.
*You have a good chorus, a good verse section, good drop outs; you could use one other section for commercial purposes that takes us away from the loop and adds one more dimension
*The ending of your track is abrupt and awkward. Give us a good strong ending


SUNSHINE 30-30 Rating 22

*Drums sound a bit dull and muffled; mix could pop more; it's a bit muddy
*The synthetic guitar vibe is still not translating well.
* The ideas are nice but the overall authenticity needs to be better starting with the guitar and ending with the drums
*Also this track does not seem to go anywhere once it reaches it's initial groove
*To take this to the next level, the track needs to go to another level after the pre-chorus climb but instead it settles back into its initial groove
*Make sure you have a purpose to this track, because it is a nice vibe, but it doesn't reach its potential and therefore decreases its selling potential



ARGENTINE 30-30 rating 30

*Very nice job on this track
*It's a niche style of music and you have done a very convincing job on the percussion, the piano, the accordion
*Whether the accordian is synthetic or not, the elements around it are strong enough to carry the piece. Very nice.
*Very nice progression; very authentic sounding


SOMEWHERE 30-30 rating 28

*Very heartwarming piece
*Love the changes and chord progressions throughout
*We hear Nakia in this track. It comes from a real place
*Be careful not to ruin your authenticity with a cheesy half-hearted ending
*Love the jazz changes you bring into it halfway through
*Because it is passionate and convincing, I can see this piece on a real commercial
*Very good sell-ability potential; the only thing that would truly make this better is if it were played on a real piano where you could feel the weight of the keys and the fullness of the room
*Very nice, but fix that ending!


JUST BECAUSE 30-30 Rating 27

*Very cool percussion
*Great sonic mix; great textures
*Try increasing the intensity a lot more however in order to take it to the next level
*Once we as listeners get the vibe of the track we want to continue to be thrilled as we listen
*Make sure your track continues to build and grow to a climax


ONE NIGHT 30-30 rating 20

*This track is cool when the drums kick in, but gets redundant fast and we loose interest when it drops down to only the pulse
*Nice percussion; nice use of reverb and delay on the synth, but these types of one dimensional tracks have a low sell-ability rate in commercials because of their tempo and redundant nature
*Try adding another section to this track that takes us away from the loop and is not just a drop out of the main theme
*This track is missing some personality and texture on the drop out verse section
*It loses it's vibe on the drop out and the synth theme is not strong enough to carry the whole track
*Add another layer to this track on top of the theme just to give it some more personality and overall vibe and character


READY 30-30 rating 28

* I'm ready! I like this because the tempo forces me to have an immediate reaction Very good. It holds its own without a vocalist
*You cold use another section to this track however to keep it from getting redundant; however be careful because the main loop feels so good that the new section has to be equally as infectious!
*Nice job!!
*I hear conviction in this track. I hear Nakia.

AGENCY PRODUCER QUOTE: "You've got good potential Nakia, you just need some coaching and overall mentoring to go from good to VERY GOOD to GREAT!"

AGENCY CRITIQUES for 3 TOP 30-30 QUALIFIERS on 30-30 PROMO

AGENCY PRODUCER CRITIQUES******************************************************************************************************************************************************************************************************************************************************

NAKIA SIMON***30-30 rating 23

*Great impactful intro Nakia; very anticipatory vibe
* Sound effects could have been stronger on the title cards
*At 6 seconds your music gets softer instrumentation wise. I would have liked it to only get stronger at that point.
*I think if you had started your track off sparser, you would have more room to grow. But your track brought in your theme and a full sound so early that you didn't have many places to go.
* I would have liked to hear a break down of silence some where to make the most important title card stand out. Then come back in with the impact.
*Nice Job!

PORTLIFE***30-30 rating 25

*Nice impact and intro
*I think for this spot to reach its potential, it needs sound design on all the title cards.
*Be careful when you create one repetitive loop. No matter how cool a 2 bar loop is, it becomes repetitive and redundant fast.
*The change up midway through in your spot wasn't very compelling to me; especially after being drawn into your intro.
*More attention to the picture would improve the connection between sound and image.
*Sometimes instrumental music has to do more in order to compensate for the lack of vocals.
*But I liked this approach...

ERIK ANDERSON 30-30 rating 27

*Very strong idea and approach
*Beautiful set up in the 1st 18 seconds
*At the 18 second mark the change-up feels a lot less intriguing than your build up to that point. Even the instrumentation seems to reveal a more synth like quality
*For my liking, I would prefer a different B section here that not only takes us somewhere interesting, but also makes a more compelling connection to your wonderful timpani build that takes the spot home.
*And finally your punctuation note at the end sounds like a Casio keyboard. I felt like you gave up on the last note. You've got to be convincing from beginning to end.
*Very nice job Erik!

B MONSTAH WINS Hot 97 style Track

Congrats B Monstah on the win.

Portlife, although you didn't win, you are showing true consistency of great product. You will win soon!


Thanks the 30 30 team

PORTLIFE and B MONSTAH are the HOT 97 TYPE MUSIC FINALISTS

Congrats to our two finalists Portlife and B Monstah.

we will know the winner at 4 o clock today and will be posting it at that time.

Good luck!


Thanks

The 30 30 Team

30-30 member GUSTAVO NARANJO WINS NINTENDO WII internet spot

CONGRATULATIONS!


We recently offered a Nintendo internet opportunity to five members of the 30-30

We are happy to announce that one of the 30-30 members won the license.

CONGRATS to GUSTAVO Naranjo out in Florida!

30-30 members Dave Bernhardt, Jake Vital, and chris Little were close runner ups.

Nice job to all of you!!


Thanks

The 30-30 Team

D WALLACE WINS Soft Drink Spot!!!!!!

Congrats D Wallace on winning! We will be contacting you today.

Big honors to Iamwater. The 30-30 actually thought his track was going to be the winner because it was the early favorite by the agency.


Congrats to all the 30-30 members who submitted; especially the ones who landed 30's!!!!!



Thanks

The 30 30 Team

TWO REMAINING FINALISTS for SOFT DRINK spot: IAMWATER and D WALLACE!

Hello 30-30! Congrats to the two final tracks being considered for the soft drink spot. The composers are Iamwater and
D Wallace.


Honorable mention I was told went to Warren Hibbert.

We should have the winner on Friday after the client meeting.


Thanks

The 30 30 Team

SOFT DRINK FINALISTS:Treblemaker, D Wallace, Iamwater, Nakia Simon, Waren hibbert

Treblemaker, D Wallace, Iamwater, Nakia Simon, Waren hibbert

are the finalists for the soft drink spot.

The winner will be posted on Tuesday after the holiday weekend.


Good Luck to all! If you haven't downloaded your AGENCY PRODUCER CRITIQUE yet make sure you do

http://www.the3030career.com/buy-the-book.php


Thanks

The 30 30 Team

ROLAND CEDRIC wins car spot!!!!

Hello, 30-30 members

Roland Cedric's spot has been chosen for the car spot. Congrats Roland.

Great submissions. If you did not download your Agency Producer Critiques for the car spot,
you really should read what the agency had to say about your music. This is key information in the process of winning.

Jake Otatti was a very close second on this project.

Thanks

The 30 30 Team

CAR SPOT FINALISTS: JAKE Otatti, Roland Cedric, Ssipho_kunene, Nakia Simon,Ryan Welker, Psyclones,P Riot,Mdot Music, Da Kinection,dirty J,

With the exception of Nakia Simon who received a 25 from the Agency Producer,

JAKE Otatti,
Roland Cedric,
Sipho_kunene,
Ryan Welker,
Psyclones,
P Riot,
Mdot Music,
Da Kinection,
dirty J,

ALL had a 30-30 RATING******* and all will be going to the next level.
On Monday afternoon, the winner will be posted. GOOD LUCK! and NICE JOB!

Honorable mentions go to
Brob Productions, Kevin Dawkins, Terique Greenfield, Tony Donnelson and Ted Kebede*******these were the best of the submissions that received 30-30 ratings of 25.



Thanks

The 30 30 Team

HAWKMAN TRACK GOES TO NEXT LEVEL

the three finalists all had great tracks. Hawkman's was chosen by the agency to go to the next level.


congrats to all 3 finalists! great job.

thanks

the 30 30 team

REGGAE FINALISTS: PORTLIFE, HAWKMAN, STYLE CHILD

Portlife, Hawkman, and Style Child are all finalists in the spot.

The winner will be listed Tuesday morning.



Thanks

The 30 30 Team

REGGAE/REGGAETON SUBMISSION FEEDBACK (NOT CRITIQUES)

REGGAE TRACK SUBMISSION FEEDBACK

THE FOLLOWING REPRESENTS OUR BRIEF INITIAL FEEDBACK--NOT OUR EXTENSIVE DETAILED CRITIQUES


EVE ADAM

You had some good tracks here, but unfortunately they had vocals on top. That may be our fault for not overtly specifying instrumentals. I think going forward, let's assume that all music should be instrumental unless otherwise stated. I especially like the track named eve adams.mp3. Nice selections. Due to time constraints, we have to move on in the process. Nice job. Thanks for all the tracks. Some of them however, like Dos Manos or La Lucha had more of a hip-hop flavor than Reggae/Reggaeton. They could be used for future briefs. Hold on to them of course!

MARC BOUVIER - "Regaeton Joint"

- nice punchy kick

however the overall style is a little bit to soft, it sounds more like smooth jazz
try to maybe take that guitar and the electric piano out and replace them with some more authentic sounds,

GUSTAVO

nice rhythmic pattern
the pattern you play on the piano however suggests more like a salsa style
nice breakdown!

JEFF SAMPLE

nice track,
one thing you could maybe play with is that string moment, it sounds a little emotional.

JAMAR SANDERSON
Reggaeton 1

good job on the drums,
be careful with overexposing the horns because it’s hard to get an authentic sound out of the keyboard
also the main instrument playing the theme is a little inconsistent with the style

Reggaeton 2

again good sounding drums
the guitar in the beginning sounds too synthy
your track could move more harmonic wise and have some build ups

Marcus Henderson

good energy
you could add some more bass elements to emphasize the beat

JOE KASTNER

nice track but it doesn’t sound authentically Reggaeton

CAMILLE GAINER

hey Christmas!

your drums sound a bit thin. They should be stronger.
also you could fill in more with shakers, timbales etc.

JAKE OTATTI

interesting track
we feel it misses more definite kick,
also the drum pattern is a little complex, it could clearer indicate the reggaeton style

Shedrick

work on the mix, hide the trumpets, they sound too synthy
the shakers are too loud, bring up the kick
the solo guitar line is too emotional and it doens’t sound authentic
good energy

IAMWATTER


good track
a lot of great elements
the string line is too reverb-ish
good job overall

NAKIA SIMON

Wanna Be

we like your track
the mix could sound a little clearer (are you using unlicensed or licensed samples?)

My House

good job on this one

TREBELMAKER

part2

nice track
your snare sample could be a little brighter

part 1

sounds a little dark but overall cool track

B ROB

your track doesn’t sound authentically
change your drum pattern

Raggaeton ajfp

102

sounds a little weak
mix it so it has more punch

101

cool track
again the mix could sound bigger

103

better sounding mix, still not there though
your chords against the lines sound a little dissonant

JAE DELEMA

track 2

the drum pattern could sound a little more authentic
in certain parts it sounds very synthy

track1

nice energy
again a lot of synthesizers
the drum pattern is not reggae-ish
Frank Sassone

RAFAEL MACHINE

too slow
too many synthesisers
overall doesn’t sound authentic

rnd beat Miami

better tempo and feel
you could add more percussion elements

P.RIOT

estrella

nice drums
too many synthetic instruments
the main theme sounds like something..?
Dominate

Pa esa Mujer

the track doens’t sound complete, sounds a bit incomplete.


PA TI

nice track,
a little too synthy
nice, authentic drum pattern

SCHPILKAS

All four tracks were really good!
We will see what the client thinks. Nice Job!


THANK YOU FOR YOUR SUBMISSIONS!!!

30 30member JOE KASTNER talks about his experience recording TITANIC Voiceover ad(see the ad below)

TITANIC PROMO ft the voice of 30-30 member JOE KASTNER

30 30member JOE KASTNER talks about his experience recording TITANIC Voiceover ad(see the ad above)

"ALEX" CAR SPOT

SNAXBEATS WINS "MALCOLM" CAR SPOT

Congratulations Snaxzbeats on your win. We will be contacting you shortly.

We'd like to give shouts to all the other finalists, especially 30-30 Member Dwight Lin because this was his very first submission and it almost won.

The commercial came down to Snaxbeats and Oshea (Supaproducer1)

In the end, Snaxzbeats won!

Nice job.

Nice submissions overall. Brob had a very nice track. Brian S.Tarr had tight drums on his track.

Plaboy Chi had great submissions throughout this car project.

Nice work.

Congrats again Snaxzbeats.

30-30 CAR SPOT FINALISTS

There are five tracks in contention for latest car commercial spot we had two days ago.

the following 30-30 members tracks are in the finals. One will be the winner.

Dwight Linville
Snaxzbeats
Oshea Supaproducer1
Plaboy Chi (Track was part of his library that we had from a previous submission)
B ROB Productions

R&B HIPHOP SPOT CAR SPOT Music by Wendell Hanes drums by 30-30 member M.Gordon

TITANIC MUSEUM EXHIBIT PROMO

30-30 Member JOE KASTNER WINS TITANIC VOICEOVER SPOT!!

Hello 30-30 members!!

We want to personally congratulate Joe Kastner for winning the voiceover project for the DISCOVERY CHANNELS TITANIC EXHIBIT spot!!!!!

Joe recorded his voiceover i Wisconnsin and took direction from the client by phone.


30-30 member Dre' Dizzle edited and arranged the voiceover takes against the TITANIC picture. The music was composed by Sweden 30-30 member Glen Gabriel and Author/composer Wendell Hanes through what has been coined by Glen as PHONE-POSING. Collaborative composing via telephone and video chat has become an effective way to work!

The project was a success thanks to the talented 30-30 members. This project could not have been accomplished without the use of a team!

The3030career.com is WHERE TEAMS BUILD BRANDS! and we look forward to the launch of the site so we can have even more successes!!

We will be posting a version of the Titanic spot in the coming days on the3030career.com for you all to see!

Great work Joe!!!!!
Thanks

Wendell Hanes and the 30-30 team


Here is the link to purchase the 30-30
E-Book.

http://the3030career.com/buy-the-book.php


Thanks

The 30 30 Team

TV/RADIO PROMO CRTIQUES

DTARDY

VERSION 1
*Nice ideas.
*This piece is probably too melancholy for the prominence and majestic nature of this spot.
*We want to accentuate the power and prestige and astounding legacy of the Titanic, not so much the tragic loss of life.
*The pan flute really brings us in to the interpersonal sentimental side of the ships history and we want to entice the public with the excitement and awe of the TITANIC spectacle.
*Also, the compression on this spot, really makes this piece thin. We lose the quality of the strings and the impact of the musical ideas.
*Nice piece overall.

VERSION 2 and 3

*The critique is the same as above.

VERSION 4

*Nice musical alignment to picture. Your music accentuates the title card very well. Nice use of choir voices without being melancholy.
*You keep the spot interesting without overdoing it. We like the mystical quality of your piece as it makes us feel like we are uncovering history and learning new facts about the Titanic.
*Be careful of the compression on this version as well. The tendencey for the overall composition to sound thin and less powerful sometimes results.
*Try stacking your horns and more low end strings in your first title card. Your second title card seems thicker than the first and we are sure this is by design, but due to the limited time in this spot, the opening title card could benefit from the fullness.
*You only have two places to hit home the theme. Make sure you grab the audience in both sections with the power and majestic nature of the Titanic.
*Nice use of the harp like sound in the middle.
*Nice job. Unfortunately the track has already been chosen.


PRENQUIST

*Nice structure and score (you da man!)
*We think that the music could take a bit more risks and truly establish a theme for the Title cards at the beginning and the end.
*We would like to hear you experiment more in the middle section with more unique tones so that we really feel like we are uncovering something new.
*We would also like to see bigger hits on the motion graphics to accentuate the information.
*Nice professional job overall.

DRE DIZZLE

*Nice ideas. we would like to have heard a little more bounce and rhythm in your piece, especially for the title cards.
*This piece should promote strength and pride and uplift a legacy of hopes, desires, and intrigue all in one.
*Take a bit more risks and truly establish a theme for the Title cards at the beginning and the end. Don't be afraid to really put your music out in front and make a statement.
*Nice middle section however it feels more heroic and Marvel Comics (Danny Elfman) than intriguing and mystical.
*We enjoyed it nonetheless
*We would also like to see bigger hits on the motion graphics to accentuate the information.
*Nice professional job overall.

INSTANT FEEDBACK ON TITANIC VOICEOVER

Of the 6 submitted so far, Jon Cobert, Mike Leslie, Derrick Davis, and Tracy Skill, so far will be presented to the client.


Chris Viberts

Thanks for your submission!
Here is your 30 Seconds Critique:

- It’s a 30 seconds spot, your pace is too slow, good quality though.

Jon Cobert

Thanks for your submission!
Here is your 30 Seconds Critique:

- Good job, the pace could be a hair faster, great quality.

CF Spicer

Thanks for your submission!
Here is your 30 Seconds Critique:

Your read is distorted with too much bass. We are unable to analyze properly. Please re-record and re-submit.

Derrick Davis

Nice strong commanding voice. we like the confidence and professional quality. We will be submitting your voice.

Mike Leslie

Thanks for your submission!
Here is your 30 Seconds Critique:

- Good job. You could try to sound more “big” and “astounding”

Shedrick

Thanks for your submission!
Here is your 30 Seconds Critique:

- Your pace is too slow but more importantly there is a buzz on your track.


Karen Bernod

Thanks for your submission!
Here is your 30 Seconds Critique:

- Nice voice, but there is a lot of buzz on your track.


Joe Kastner

Thanks for your submission!
Here is your 30 Seconds Critique:

- There is no need for delay, we will deal with that later. Take the delay off your voice and try resending.

MATHEW GORDON and DRE' DIZZLE win upright bass and drum fast food commercial

Congratulations to
Mathew Gordon and Dre' Dizzle

for winning the fast food commercial where upright bass and jazz drum style music was required.

The 30-30 will be contacting both of you today.


Thanks

The 30 30 TEam

UPRIGHT BASS and DRUM fast food PROJECT CRITIQUES

Hi 30-30 Here are the critiques. Look for your critiques below. We will post the winner in the next couple days.

Shawn J. Period

Thanks for your submission!
Here is your critique,
*Interesting arrangement however your rhythm is very complex for a standard jazz track,
*The drums and bass seem to conflict a bit, making it very difficult for a voiceover to cut through clearly.
*That little synthy sound that plays throughout the track introduces a whole new mood that doesn’t really correspond with what are looking for in this assignment,
*Overall, definitely interesting track but stick closer to the brief. The track needs to be simple and easy to follow--almost predictable in order for ust to pay attention to the voiceover

Mathiew Gordon

Thanks for your submission!
Here is your bullet point critique:
Great bassline movement
nice drum sounds and fills, very authentic
Nice arrangement, the structure was very much on point.

Chuck Woods

Thanks for your submission!
Here is your bullet point critique:

*Nice arrangement and structure
*Your track is a bit too slow however
*Make sure that your overall idea fits in 30 seconds.
*I like the live-ness of your track. Very nice for a future project.
*The musicianship is great. We wish it was faster


Joe Kasnter,

Thanks for your submission!
Here is your bullet point critique:
We like the energy of your track,
The vocal hits definitely add personality,
The main problem is that your track doesn’t execute the brief
Try to find more authentic samples of your bass and piano
Change the chord progression or the voicings of the chords to make it sound more like jazz.



Delphi Productions,

Thanks for your submission!
Here is your bullet point critique:
Nice arrangement!
Rhythmically your bass line is fine, the rests let it breath,
You could add some chromatic passing notes to your bass line
Try taking out some reverb, it should make your track sound closer, more “acoustic”



Gustavo,

Thanks for your submission!
Here is your bullet point critique:
Good job on the sounds! Your track sounds authentic,
You could add some more harmonic movement to your bass line
An occasional Eb7 chord on the piano it would nicely brighten up your track


Richie Modad,

Thanks for your submission!
Here is your bullet point critique:
You established a nice jazzy mood
The mix is good but your track sounds much softer then everybody elses,
Try putting some master compressor on your mix
Overall your track is a little dark, you could add some harmonic movement in your bass line.

Bill Kace

Thanks for your submission!
Here is your bullet point critique:
Nice track!
Good mix, your track sounds loud and transparent,
Try adding some more harmonic movement,
Also keep in mind that minor keys may not work well for fast food commercials


Terrance Moore

Thanks for your submission!
Here is your bullet point critique:
Nice idea for a little intro,
Your mix sounds good
The little piano riffs establish personality,
The drums sound nice although a bit heavy
Overall nice job!


Warren Hibbert

Thanks for your submission!
Here is your bullet point critique:
Nice energy!
Your mix sounds good,
Your bass line sounds great and hip but it’s not a walking bass line.
The drums are a bit heavy and have more of a funk, fusion character then what the brief said,


Jen Leigh,

Thanks for your submission!
Here is your bullet point critique:
Interesting arrangement,
Nice job on the piano, though it stands out a little much in the mix
Try to find a more authentic sound of an upright bass,
Your bass plays walking only in the second half,


Mike Leslie,

Thanks for your submission!
Here is your bullet point critique:
Good job!
Did you record a real upright bass?
There is a little too much room reverb on your bass line,
Also the bass stands out in the mix,
You could mask it a little with some brushes, maybe it would make the room reverb less noticeable
Overall nice job!


Stephen Skpper,

Thanks for your submission!
Here is your bullet point critique:
Interesting rhythm,
Your bass could be louder in the mix
Try to find more authentic sounds,
You could some chromatic passing notes in your bass line


Kevin Jasper,

Thanks for your submission!
Here is your bullet point critique:
Nice chord progression,
Good job on the bass line,
Your mix is a little thin,
Try playing your piano part an octave lower
Also your sounds are too synthy for this project,


DRE' DIZZLE
Thanks for your submission!
Here is your bullet point critique:

*Very nice walking bass structure and arrangement.
*We like the liveliness of your drum sounds.
*Nice ending button. We like that you didn't just fade the track out on this spot.
*The personality of your bassline really does a good job of keeping the commercial light hearted and fun without taking itself too serious.
*Nice job overall! No complaints.




Mark Berman,

Thanks for your submission!
Here is your bullet point critique:

Down The Street

Nice track,
Definitely great piano work,
Your bass could be placed a little closer in the mix,
You could take out some reverb throughout

Struttin’

Good job again,
Really nice piano inserts!
You could use more brushes on your snare
Overall Great Job!


B Rob,

Thanks for your submission!
Here is your bullet point critique:
Cool track,
Your track doesn’t execute the brief,
This is not a walking bass line,
Also your sounds are very synthy for an acoustic jazz track
Check your mix, it sounds overcompressed.


Dion Peete,

Thanks for your submission!
Here is your bullet point critique:
Nice piano chord at the end!
Work on your mix, we had to seriously turn up the volume to hear your track,
Your track is a little dark for this project,
You could make the bass line a little more standard. add some chromatic passing notes


Mike Davis,

Thanks for your submission!
Here is your bullet point critique:
Nice energy,
Your mix sounds really good,
Where is the walking bass line?
Your drums are also really busy for this assignment
Your track may be a little too complex and engaging for this assignment.


Hasasn Williams

Thanks for your submission!
Here is your bullet point critique:
Nice arrangement,
The mood of your track is a little dark,
The bass line could move more,
The kick drum at the end could be softer


Mdot Music,

Thanks for your submission!
Here is your bullet point critique:
Nice, energetic piece,
We like what you did on the snare track,
Your bass line has more of a motivic character than a typical walking bass line,
You could have incorporated some more chords on the piano other than Eb minor,
The overall mood may be to dark for this particular project.


Jon Cobert

Thanks for your submission!
Here is your bullet point critique:
Very nice track!
Great balance in your mix,
Tasteful piano work,
Very cool bass line and the acoustic bass sound,
Your track perfectly executes the brief! Congrats!


Kenneth Gladden,

Thanks for your submission!
Here is your bullet point critique:
Your mix sounds good,
Create some kind of a button at the end, don’t let it just end abruptly
Your drums don’t sound like a typical jazz acoustic set up, it’s the sounds and the particular pattern you are using,
Your bass line is stagnant, instead of repeating every note twice, you could have just let it move more,
The piano riffs sound kind of spooky and really “out” harmonic wise,


Jamar Sanderson,

Thanks for your submission!
Here is your bullet point critique:
Interesting arrangement,
Your drums and bass sound too avant-garde for this project,
- You could try simplify the rhythmic pattern and make it more steady,


Aldo,

Thanks for your submission!
Here is your bullet point critique:
Good job!
Your track has a personality and is mixed well,
Your bass could have sounded more like a typical walking bass line,
The overall mood of your track is a little dark and too engaging for this particular project,


Karen

Thanks for your submission!
Here is your bullet point critique:
Nice chords,
The bass line is not a walking bass line,
The chords on the Rhodes are cool but a little dark,


Mike Chan,

Thanks for your submission!
Here is your bullet point critique:
Nice bass sound,
You could have used some more chromatic passing tones in your bass line,
Either your piano or bass is slightly out of tune,


Kayo Williams,

Thanks for your submission!
Here is your bullet point critique:
Interesting arrangement,
Your bass line is not a walking bass line,
Your piano sounds overcompressed,
There seem to be some wrong notes in the last piano chord, check your midi window
The track ends abruptly,


Kevin Stanford,

Thanks for your submission!
Here is your bullet point critique:
Nice energy,
Your mix sounds a little thin, and overall not loud enough,
Your bass line is not a walking bass line,
Your piano sound is overcompressed and synthy,
End your track with a button.


Tony Donelson,

Thanks for your submission!
Here is your bullet point critique:
Nice arrangement,
There are some weird notes in your piano track, check your midi editor,
Your bass sounds synthy,
In your mix the bass stands out too much, maybe you could try dropping it an octave lower,


Carry Potts,

Thanks for your submission!
Here is your bullet point critique:

All For One

Your track is interesting and definitely has a personality,
These accents on the every eight note are cool,
Your rim shot sounds synthy,
Nice idea to double the bass with the piano,
The mix is well balanced,
Mr Brown And Tate

The snare tremolo in the beginning sound a little too synthy,
This rimshot sounds much better than the one in your first track,
The ride stands a lot in the mix,
David Ford,

Thanks for your submission!
Here is your bullet point critique:
Cool intro,
The bass line is choppy, you could just make it a standard walking bass,
Nice energy, but the drums may be a little too busy, too engaging,


Intro,

Thanks for your submission!
Here is your bullet point critique:
Cool track, but it’s not a jazz track,
No walking bass, and the horns and the string pad sound are very synthy,
Follow the brief,


Victory Ledgerwood,

Thanks for your submission!
Here is your bullet point critique:

Nice track, well mixed,
Your bass is NOT a walking bass line however and that's the description for this assignment
Nice piano inserts,
The walking bassline would provide a laid back yet cool vibe for the commercial that is easy to talk over
And since walking basslines are a traditional formula, they do not get in the way of dialogue by feeling too busy or unpredictable. The predictability is what makes it work.



THANKS

THE 30 30 TEAM

THE FOUR 30-30 TRACKS TO BE CONSIDERED for placement in the show

Last week we posted a number of tracks that were liked by the music supervisor.

This week we are following up and posting a new set of tracks.

These four tracks represent the music that the music supervisor for the tv show will keep on hand for possible placement in the tv show.



Terrance Moore "Aggressive Rock"
Jen Leigh "Walk of Shame"
Matt Clarke "On My Own"
Jeff Sample "Happy People


We will be notified if the show would like to license any of the preceding tracks. If so, you will be notified ahead of time and the proper permissions and contracts will be put forth.

Thanks

The 30 30 Team

THE 30-30 TOP EPISODIC TV SHOW TRACKS as critiqued by PLATINUM Music Producer Marc Valentine

Platinum Music Producer Marc Valentine critiques his top EPISODIC TV SHOW SUBMISSIONS from the 30-30


“Smile” Carry Potts / Chris Delis

This track was aptly titled ,“Smile”. It certainly makes you want to do just that when you hear it. I really liked the overall feeling of this track. It felt very open and breezy and not at all overdone. The intermingling of the guitar parts felt refined and natural. The tune really lent itself to episodic television. You can imagine this song being played in many different types of scenes and it works perfect as an outro. It’s also the sort of track that would be very easy to write to because there’s a lot of melody going on in it.

Stereo Fallout

I decided to review Stereo Fallout as a band since they had four songs that I really enjoyed. ”End Of The Girl”, “Go”, “Black And Blue” and “Till The End Of Time”. This group sounds great together. All four of these songs do a great job of evoking visual imagery. Each track really builds well and all of the parts keep your interest. I also really liked the lead singer’s voice and the band’s lyrics. The songs had really good hooks that lent themselves to a commercial market.

“Gap” Ted

Here’s a track that I thought was taylor made for episodic television. It conveys a wide range of emotions. The keyboard part is simple but graceful. I could here this in the background of a scene. It’s unobtrusive in that way and it works as a nice bed for dialog.

“My Own Business” Madjul

Here’s another band that I really liked. The lead singer has some pipes on him. He has an amazing voice. These guys rock! It’s hardcore headbanging bliss. The track is extremely aggressive and it still manages to breathe well in the midst of all the activity.. Madjul do a great job crafting their songs. You can envision a sea of crowd surfers when listening to this one. And I loved the end.

Jeff Sample Happy People

I liked this song and I liked the way the hook was sung. I would love to hear it with the inside vocals. The chords reminded me of something that could have played in the movie Scarface. Nice combination of guitars and synths. And I liked the gruff in the singer’s voice.

“On My Own” Matt Clarke

Great song Matt! Great energy! great track. Very unique sound. This is a guy’s song. We can relate to the lyrics. “Sometimes you gotta start a fire to start again”. Amen bro!
Great guitar work. This song can really grow on you if you give it a chance. It took me a few listens to really appreciate


“Get Some” Tracy Skillz and Jen Leigh AKA DIRTY SKILLZ


This song has a great energy about it. The vocalist shows real charisma and the track compliments her well. The lyrics are both sexy and playful. This could work well for episodic television and also sounds like it would be great in a commercial. The overall piece had a real edge to it. Great job!




“Break My Fall” WENDELL HANES


Here’s one that I really liked. This song has a great memorable hook. Very thoughtful lyrics and a great backing track. The production is nuanced and smart. The mix sounds big and open. The pianos and guitars work very well together. I also really liked the way the vocalist delivered the song. This one was a great piece all the way around.

Rec0001

Here’s one that I liked because I thought it would sound good against the right visual. Very cool call and response guitar riffs. I like the way the track builds up to this very cool wall of sound. Interesting interplay from the various guitar parts.

“Walk Of Shame” Jen Leigh aka Dirty Jenny

I liked this one for the guitar riffs alone. It felt like a combination of modern metal and classic rock. It sort of reminded me of the group, Boston. It also had that Offspring, Nirvana, Foo Fighters feel to it. I thought this could work well against a montage of visual images and in scenes with little or no dialog. Nice track! Killer guits!

"Fall" David Tardy

This song is done exceptionally well! The production sounds great. The harmonies are well crafted. The
song has killer guitar parts and the mix is so hot! that it comes blaring at you through the speakers. The over
all track itself grabs you right off the bat and never lets you go. What I liked most, however, was that it was
extremely innovative. You get the sense that this act could really break some new ground if it wanted to."Fall"
has the potential to be a featured song in any number of episodic television and film scenarios.

Terrance moore Aggressive Rock MP3-2

This is a cool ass music piece! The hypnotic guitar riffs! the ambient vocal cries! And those crazy fast syncopated hats. This track does an exceptional job of building tension and anticipation. Something is definitely about to happen in this scene. Very creative! and artfully done.

John Seymour

Tracks were tight all the way around. Mix melody music all ready for broadcast! These tracks could get placed in a lot of different shows. I wouldn't be surprised if these were picked.

Dwayne Abrahms wins Piano music license

Congrats to Dwayne Abrahms on winning the piano assignment.

Thanks for the submissions. There were very few 30-30 submissions for this style of music.

We shall know more about the rock submissions this week.


Thanks

The 30 30 Team

VOCALISTS SELECTED FOR PITCH

The 30 30 Team has selected the vocal elements of Elana Hayden and Jax to be used in the pith to Jamba Juice.
CONGRATULATIONS!!!!!!!! Your voices will be played for the client in conjun ction with the music of Gustavo Naranjo.


Thanks to all the members who created, recorded, sang, and rapped on this project. Nice job!

We will be contacting those selected.

**Please do not use the Jamba demos for your reel or post them on internet pages to avoid copyright infringement from the Marley's**



Thanks

The 30 30 Team

JAMABA VOCAL CRITIQUES!!!!!!!!!!!!!!!!!!!!!!!!!!

Thanks for all the submissions. There are four submissions that we thought showed the most promise.

Elana Haden Great voice

Karen Bernod Great arrangement

Tracy Skill Great voice on the rap, nice singing energy

JAX great rap, great singing vocal


Nice job Portlife on the rap, but JAX and Tracy SKILL rap sections elicited a stronger response.


We will be posting the the chosen vocal later this evening. Below are the critiques of each!!!!


PORTLIFE

*The male rap is great, the singing section needs work.
*Listen for sections where the pitch is off.
*We also noticed that the singing was off beat in some places.
*The vocal should be sung with more energy and life. Think summertime fun or all year round fun.
*We like the voice of the singer but the execution could be better as far as pitch and style rhythm and energy go.
*The female rap is better than the singing section but clarity on the vocal would really help. Probably need to turn the vocal up.
*Nice job on the raps.

CAROLYN LEONHART

*Nice Job Carolyn. We love te fact that you created your own creative catchy melody over the track.
*Nice adlibbing as well.
*We would have loved to hear a stronger recording of your vocals. Maybe stack the "uh oh oh oh" part so it sounds like a big group of people.
*We also think that there is a little too much reverb on your track.
*Overall, very nice job. We would like to hear more energy surrounding your vocal. Maybe a party track of noise in the background.

VICTORY LEDGERWOOD

*Nice vocal sound Victory. We would like to have heard you go up in pitch on the "hope you like jamba too" section.
*By going down in pitch, the vocal stays flat and can be construed as lacking energy.
*We like the section where you double up on the Jamba's. Very nice.
*Also, we think you could have added some call and response in your vocal to fill up the silent spaces.
*The decision to sing some of the original melody in lower pitches brings the brightness and energy down. To offset this, a party track of vocals where people are just making background party noise would help a lot.
*Nice job Victory, we like your voice!


DAYJOY333 FIVE OCTAVE RANGE

*The duo vocal is stronger than the solo vocal. The solo vocal doesn't sound sung as much as it sounds spoken.
*The arrangement on this track is identical to Victory Ledgerwood's arrangement. Therefore some of the same critiques apply.
*The decision to sing some of the original melody in lower pitches brings the brightness and energy down. To offset this, a party track of vocals where people are just making background party noise would help a lot.
*We would like to have heard you go up in pitch on the "hope you like jamba too" section.
*Nice duo sound overall.

JAX

*VERY nice production all around. Vocal is sung well. The rap is tight.
*Also, the pronunciation of the word jamba in the rap is incorrect. Easy fix if necessary.
*Very nice lyrics on the rap. We are wondering if some words get lost because of the speed of the words.
*Great energy. Maybe a party track should be added to this to keep up the noisy energy.
*Great job!!!!!

LILLIAN MOORE

*Nice voice Lillian, but you mispronounce the name of the product.It's pronounced "jamba"like the word "mamba" 0r honda
*We also think you have so much silence in your track that we forget about you on the track.
*You should be singing all the way through with adlibs as well.
*We like the doubling and harmonies you have near the end but we would like to hear much more energy.
*It's summertime fun and all around fun.
*The pitch of your vocal could be made brighter and more energetic with the choice of of different pitches on the word "juice."
*It sounds like you played it safe with no adlibs. We would love to hear you add more life to this track. Put a smile on it.
*Nice voice!


KAREN BERNOD

*Nice harmonies and stacking of vocals.
*we like the fact that you created your own melody of the vocals. Nice arrangement!
*Nice lyrics. There is probably too much similarity in vocal sound between the lead vocal and the rap vocal. We think the track would benefit by having more contrast between the two sections.
*Adding a party track of noise would probably sound good in the background.
*We like the "easy on your pockets" line.
*Very NICE job!!


TRACY SKILL

*Great chorus vocal. Very good energy.
*The voice of the rap is great, but the flow on rap 1 seems to be a little rushed the way it is written. Very difficult for someone to repeat and/or understand easily.
*Rap 2 has similar issues. It starts out cool but then twists up too fast.
*Sining wise we wold also like to hear some adlibs, and maybe some call and response between the singer and the rapper.
*We may want the rapper to come back in and re-write his vocal so that is easier to listen to and repeat.
*Very Nice job!


ELANA HAYDEN

*We love your vocal. Great voice.
*Very good adlibbing to keep the energy up throughout your track.
*We like the natural energy coming through your voice. Very engaging.
Nice recording. The background vocals you have towards the end are very good.
*Nice job overall.


********************************************************************************************************************************

thanks for all the submissions!!!

THE 30 30 TEAM

The 30-30 Book

Hey Wendell, I got your book 30/30 career and though it was great! There is only one thing the book does not address.



It is the following situation: If some unknown but world class producer is located in the middle of nowhere, how is he going to have his music heard? Most major publisher don’t accept material unless you have an attorney or a buzz. An attorney is very expensive and starting a buzz requires a great marketing budget (90% of the time).



The problem is very similar to American Idol phenomenon, in which hundreds of thousands of people audition(filled up football stadiums)to try out for the show, when only 2% actually have talent. This is why I believe the industry has these kinds of policy. They do not got the time. The problem is this policy hurts the 2% that do actually have talent.



So my main question beside Pump Audio and Rumblefish do you know of any agency that would represent ones catalog?



Once again, I though your book was excellent!



Thank you greatly!



Michael Rossey Catania

REVISION CRITIQUES

BYITON

Your tempo is good and most of your instrumentation.
*Please take out the synth trumpets, and add a kick on all the downbeats of your track like a dance record.
*We need to feel new energy in your track.
*Add some claps to your track as well.
*Nice programming!
*Let's also do away with the ending on this track.


GUSTAVO

*Great instrumentation and execution but your track needs to be sped up to about 140 bpm. We need it moving and energetic.
Also, you stuck mostly to the instrumentation of the original. Can you add one or two current modern day elements in the mix to give us a 2009 quality.
*Surprise us.


AKDMC& BLAZE

*we like the risks you took. Nice energy! We feel like someone could sing or rap over this. Nice 2009 instrumentation.
*Let's get rid of the intro and just start with a large drum fill upfront.
*At 42 seconds, can you do a different break that does not bring the track down energy wise so much.
*Nice job.
*Check your horn melodies. We believe they could get in the way of the actual melody of the chorus. Re-phrase your horn melodies so they don't get in the way of the chorus melody.
*Nice job!

TRACY JAMBA JAYZ

*Very cool acoustic vibe. We like this lot but we think it is too slow. Speed your track up to 140 so that it has a lot more energy. We know this may detract from the carribean drag that you have going on, but it will bring your track a lot more energy and make it more universally fun.
*Seconds 19 to 32 are unnecessary for our purposes, so you need not include that section in your recision.
*Good risk taking.


Thanks

The 30 30 TEam

LEONARD L TRACK WINS CAR AD

Congrats to Leonard L whose track will be used for the CAR AD SHOOT.

There was a lot of competition from RASHAD, John Seymour, Playboy Chi, Future Music, and Afro keys.


Congrats again!!!!!


Thanks

The 30 30 TEam

THE BEST CAR AD TRACKS SELECTED

In no specific order, here are the composers whose tracks will be in contention for the car ad. The winning composer will be listed on Monday.

Thanks
The 30 30 TEam


Benny Stoudemire
Pay Dews
John Seymour
Phllipe Bonhomme
Afro keys
Delphi Productions
Dine Cheadle
Payboy Chi
Leonard L
Future Music
Rashad

CAR AD CRITIQUES!!!!!

We will be adding more critiques to this list over the next couple days, if you submitted a spot, your track will be displayed here by the end of the weekend. Thanks The 30 30


Kenneth Gladden

Thanks for your submission!

Here is your bullet point critique:

*You establish I nice soothing calming mood up front with the strings.
*We were looking for your piece to grow and build and take us through different stages, but we didn't hear a moment where the emotions changed.
*We heard the cymbal crash at 22 seconds in representing your explosive moment, however not only does the explosive moment need more than the cymbal crash, it needs more movement as well as some repetitive motiff that grabs the listeners attention.
*Try concentrating on your build the next time more as well. Every four measures or so we should hear new elements enter the picture. We feel as though your piece stays too mellow for too long and doesn't take off in the manner that makes it exciting.
*Rhythmically we also felt you could add more drums to your track to give it momentum and intensity. Try experimenting more with percussion and string movement to build your music to its crescendo moment.

Thanks

The 30 30
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Tracy Chapman

Thanks for your submission.

Here is your bullet point critique:

*Nice intro motiff.
*We feel your track would be much stronger with the proper instrumentation. We know that using synthesizers on keyboards can be tough when trying to create a convincing orchestral sounds, but there are ways to mask the synthetic nature.
*Try stacking your sounds with multiple layers to fill out the body of your strings. Lower octaves combine with higher octaves fill out your sound and may help your overall ensemble sound less synthy.
*We feel as though the trumpet that comes in at 18 seconds should grow with the rest of the piece. Instead of it fading out, why not create a build and have the trumpets become layered in different octaves and overtake the motif that is going on in the strings.
* The section at 23 seconds in we feel is too flat and not appealing enough to have a true purpose in the spot. It gives the listener a false resolve that lingers for too long and without a picture to validate this section, it seems to detract from the appeal of your track.
*We were also looking for your track to hit an mark of excitement and explosiveness. The trumpet makes the music somewhat regal but does build the intensity of the track.
*Next time try adding a higher octave to the strings at the point the horn comes in, and really get your percussion and drums moving more to create the proper momentum in the track.
*The percussion seem to feel a bit awkward at times. Try to tighten up your percussion and give us more surprises in your track. We want to feel pleasantly surprised and motivated to hear your track again and again.

Nice job.

Thanks

The 30 30 Team

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Benny Stoudemire

Thanks for your submission.

Here is your bullet point critique:

*Very nice job Benny.
*We love the movement in your strings and the surrounding harmonies that provide a richness and fullness to your track. Nice job.
*Very nice build and use of the pizzacato.
*Your layering of subtle sounds and intensifying string rhythms works very well in your track. You convey a sense of importance and urgency in a very elegant and alert way.
*Great job.
*Nice change up at the 18 second mark, we were hoping that the second time around at the 21 second mark you could add another layer that elevates and differentiates itself just a tad so that the drop down to piano would be even more dramatic.

Great job! Let's se what the client says.

Thanks
The 30 30 Team

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Teddy T Kebede

Thanks for your submission.

Here is your bullet point critique:

*Nice intro to your track Teddy. Try working on choosing sounds that don't sound to synthetic. Clients always have a problem with synthetic sounds, even though they are usually not willing to have a true orchestra play your music.
*Nice piano layering underneath your string motifs.
*Your piece has a somewhat international sound which is great. it almost sounds Asian. We like that aspect.
*Your piece is 47 seconds long which means that you need to cut out 17 seconds. We noticed that it felt long. Maybe you start it at 6 seconds in and also delete from 13 to 26 seconds in. This way you keep your most important sections like the build and the explosive section.
Your motiffs in this track are good, the main thing your track suffers from is the synthetic sound. You can avoid some of this problem by layering different octaves in your strings and choosing better sounds. There are all sorts of string software to purchase out there. We recommend getting it at some point.
*Very good job.

Thanks
The 30 30 Team
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BLACKGUYVER

Thanks for your submission.

Here is your bullet point critique:

*Nice opening motif. We like how you caught us of guard with your style. It intrigued us from the star. Great kick in at 10 seconds and build at 18 seconds.
*However, at 24 seconds, we realized you pulled back from the track and dropped it down when we were looking for you to take it even further so that we achieve that explosive moment. Seems like you could have started that next stage of explosiveness at 20 seconds and really ramp it up to it's resolving note at 27 or 28 seconds.
* You left us wanting more which is a good thing to a degree, but you didn't give it to us and in 30 seconds we have to want more and receive it withnin that time frame.
*Very nice execution and idea. Don't be afraid to take it to the next level.
*Let's see what they say.

Thanks The 30 30 Team

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PAY DEWS

Thanks for your submission.

*Nice job Pay dews. Very nice arrangement of sounds. We like the easiness of your track and also the visual landscape of your track.
*Very nice use of congo percussion. Yo create a nice intriguing focus up front and come in with percussion that makes an impact.
*we would have like to see you ramp it up even more at the 25 second point instead of bring it down. Maybe start building that moment more between the 18 to 24 second section. We need a bigger moment at the 25 second part and then sweep down to the innocence of the woodwinds.
*Great job. We are impressed with your musical range.
*Let's see what they say.

Thanks

The 30 30 Team
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Charles Singletary

Thanks for your submission.

Here is your bullet point critique:

Ouch:
Nice music! We think it's great on its own. It doesn't fit the orchestral music brief we were looking for on this ad, but musically it's tight. Are there illegal samples in this track? Be careful if so.

Commercial 1

*On this track, the music is way too long. This is a 30 second commercial. Try to do more things in the music as opposed to sitting on one or two chords for so long. Nice cerebral execution here, but we need your track to build to an explosive moment.
*This track is a bit too subdued for the music brief.

Game Over
*Be careful of using vocal samples on your tracks that are not copyrighted. Sounded like Kanye, but if it wasn't, then ignore the aforementioned.
*This track is cool but a little too reptitve in nature. We need your track to build and grow to an explosive hault. We really like the "Ouch" Track for something down the road. Let us know if you have samples in it.

Thanks

The 30 30 team
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Mike Chan

Thanks for your submission.

Here is your bullet point critique:
*Nice job Mike on your first orchestral piece.
*Nice voices. Where did you get them. Tell us about the creation of your track. It's very intriguing.
In terms of this brief, the music you have hear is a bit too dark and daunting for this spot. Nice use of space and instrumentation however, you are not far off especially considering that this is your first orchestral piece.
*Nice build. try to keep your percussion building as your other instruments buils.
*The voices demand much grander percussion to support your overall piece.
*Very nice structure and we like how you resolve your track.
*What kind of equipment did you use?

Thanks

The 30 30 team
------------------------------------------------------------------------------------
Gustavo Naranjo

Thanks for your submission.

Here is your bullet point critique:
*Nice overall mood.
*Your piece however stays at the same level from beginning to end. We were looking for your track to grow and build dynamically to an explosive halt.
*Your track was very even throughout and relaxed in a very appealing way but unfortunately, the music brief was asking for more out of the music.
*Try rhythmic strings and stronger more driving percussion to get the right lift and progression and excitement in your track.
*Nice calming, cerebral vibe however. Break out the incense!!!!!

Thanks

The 30 30 team

-------------------------------------------------------------------------------
Irv Johnson

Thanks for your submission.

Here is your bullet point critique:

*Nice intriguing opening, almost daunting and foreboding in nature. We were on pins and needles.
*You set us up nicely with your piano woodwind and string layers, but we were looking for you to bring in the thunderous timpany at 21 seconds so that your track ramped up to that explosive point. Musically your instrumentation grew in intensity, but the percussion needed to take us there as well.
*let's see what the client says.
*We think your track is a little dark in execution, however there is a daring, challenging, rich authenticity about it as well that may be unexpected and catch the client off guard in a positive way.
*Nice job! We are eager to see if the client takes to this track.

Thanks

The 30 30 team
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Brian S Tarr

Thanks for your submission.

Here is your bullet point critique:

*Nice intro.
*Nice intro of string rhythms at 15 seconds in and the takeover of higher octave strings at 20 seconds.
*Overall, we think your track has issues with harmony that make your strings sound a bit cluttered in the first 15 seconds. Try spreading out your harmonies more and using a combination of octaves that gives a feeling of openness.
*When your track kicks in at 15 seconds, we feel as though there should be a copmpelling melody or motiff there that drives it to an explosive ending. The repetitive strings that come in at 15 seconds lead us but seem to take up crucial time as if they are trying to find there way to a melody.
*Introduce your compelling theme at 15 seconds and rife it out to 25 seconds with a growing intensity and then break down to something small.
*Try to end your spot with a boom or stronger feeling of completeness next time as well.
*Nice job overall. The more you listen to ther music in this vibe, the more natural it will come to you. Study harmonies in music and spread out your octaves.

Thanks
The 30 30 team

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TIM BIAS

Thanks for your submission.
Here is your bullet point critique:

*Nice execution on your track, however we feel that the music here is more of a spectacle piece, almost capturing the majestic feel of a circus or magic act.
*The car ad music brief asked for elegance and power and explosiveness.
*Try watching some of the car ads on www.volitionsound.com for elegance and power.
*Hold it and save it for future spots. Nice execution.

Thanks

The 30 30 Team

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JUSTIN BARNETT

Thanks for your submission.

Here is your bullet point critique:

*Nice intro and set up.
*We like the way your strings enter and push the track forward.
*We were looking for that big impact and punch to come but your track fades out just when the opportunity takes us there.
*If you start your climb sooner and bring us to an explosive driving moment at around 20 seconds, then your track would be effective.
*We never got to that moment in your track though.
Nice build and nice set up however. Next time don't be afraid to let loose and give us the thunder!!

Thanks
The 30 30 Team
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WILLIAM DEAN

Thanks for your submission.

Here is your bullet point critique:

car comm. 3
*Your piece seems very avant garde. It's a bit disconnected and disjointed, however very interesting as a score.
*We don't feel like it fits the brief. We needed something both elegant and powerful that drove us to an explosive moment.
*We also felt the track was a bit dark and mysterious in mood. Probably too dark for this spot.
*Nice execution overall. We think this could be used for another spot. Be careful with the overly synthesized sounds. We like your use of space and time.

Car comm 2
*This track seems a bit too sedated and incomplete for this site. Try creating a driving motiff that builds and swells into an explosive moment. Check www.volitionsound.com for examples. Audi, Jaguar, etc...

Thanks

The 30 30 team
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IIG Productions

Thanks for your submission.

*Nice interesting layering in your track.
*Around the fifteen second mark, the odd harmonies that come in actually create a cool discomfort that really pushes the track forward with suspense.
*Very interesting IIG productions. We like your constant build. We would like to have heard the drums and percussion in the track really take off. Where would the track have gone if you extended it to 60 seconds. Whatever the answer to that question is, should be included musically in the 30 second version.
*The fact that the track doesn't quite take off is what holds it back.
*Nice job however.
*Any samples in this track? Let us know about your process.
*Let's see what the client says.

Thanks

The 30 30 team

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John Seymour

Thanks for your submission.

Here is your bullet point critique:
AD #1
*Nice set up. beautiful piano and supporting percussion as well.
*Sounds like your track is built for a sixty second commercial given the amount of time you give to the same motifs.
*For 30 seconds, I would cut from the 5 second to the 18 second mark out since it's mostly repetition.
*At that point it would be up to you as to where your track builds too. There needs to be a moment created in your track where a bigger melody and overall degree of euphoria that takes over and becomes the memorable portion of your music.
Nice piece of music, we just think it can go the next level and really give us something worth waiting for.
*Nice elegance and strength in your track! But we need a payoff.

Ad #2
*Nice opening once more. Very good build up of intrigue, but similar to the first submission, the track never really gives us the big payoff.
*Great execution and overall musicianship. Love the elegance, but the track needs to build towards something bigger as a reveal.
*Nice job! We would love to see you complete these tracks soon. We feel they have a high sell-ability quality if they are finished.

Thanks
The 30 30 Team
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Portlife

Thanks for your submission.
Here is your bullet point critique.

*Nice use of sound effects, but very risky considering that the brief did not describe a storm outside.
*We like the mystery surrounding the intro of your track but were looking for your track to take off once the stuttering kick drums came in at 18 seconds.
*From 21 seconds on, your track should take off into the stratosphere and give us a payoff of some sort.
*The idea started off nice, but we needed it to reach an explosive powerful elegance that had a memorable melodic line of some sort to it.
*Next time create a melody or motif that we can grab on to and push the track forward with percussion that moves and builds to a climax.
*Nice stutter drum but give us more.
*Watch out for the droning synth pad that seems to persist in your track. It may be what's holding it back.


Thanks

the 30 30 team
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Jamal Sandersen

Thanks for your submission.
Here is your bullet point critique:

*Interesting choice of keys.
*Try to saty away from cliche drum rolls Jamal in the beginning of your spot. They tend to signify game show themes or music that is outdated.
*The biggest issue with your piece is the synthetic sound of your instruments. Try layering different octaves into your string sounds so that they sound fuller. Also, the same goes for your horn sounds.
*Did you know your spot was 37 or 38 seconds long.
You can cut out portions of your music to make it fit thirty seconds.
*For future use, cut your intro to five seconds and try to build in five to six second increments. Your piece should build in a more compelling way. We think the melody of the French Horn in your piece sweeps over too long a period of time and doesn't get to the heart of what the track needs and that is a musical motif with explosive elegance.
*Nice effort. we like some of the harmonies in your piece. Watch out for some areas where the harmonies clash around 9 seconds and fifteen seconds and 21 seconds.
*Keep learning and building. Check www.volitionsound.com for car commercials.
*Nice vibe

Thanks

The 30 30 team
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Pete Tufel

Thanks for your submission.
Here is your bullet point critique:

Track 1
*Nice musicianship pete.
*We like your piece of music a lot. The mystery and imagination you create upfront is cool.
*For this assignment, we were looking for your spot to build to an explosive climax.
*Your track seems to even out at the 20 second mark when actually your spot should ramp up in excitement and rhythmic intensity.
*It's a very interesting approach however, and we like your orchestration style.
*We like your use of instrumentation. We think however, that the drums of your track could do a lot to lift up your piece. We were also looking for a repetitive string motif that would take over the spot and push it toward its climax.
*Nice overall execution Pete!!! Let's see what the clients say.
Track 2

*This track ends probably where it should start.
*The low bass strings that you introduce in the beginning get dark at the 11 second mark and just when it seems like it's going to lift off, the track breaks down to the arpeggiated harp sound.
*We were looking for a stronger motif took take over and elevate your music.
*Be careful with synth orchestral sounds that sound too synthy without the proper layering.

Thanks

The 30 30 team
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Aldo Martinez

Thanks for your submission.
Here is your bullet point critique:

*Nice opening, But your intro goes on too long. Your track should start building way before hand. Your music starts primarily at 25 seconds. You should cut some of your interesting early sections in half, and bring the music that comes in at 25 seconds a lot earlier.
*We like where your track goes but think it ends just when begins to take off.
*we are impressed with your orchestral acumen however.
*Some arrangement changes and your piece will be well on its way.

Thanks

The 30 30 Team
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Chris Vibberts

Thanks for your submission.
Here is your bullet point critique:

*Be careful of waltz music and car commercial. It tends to be too sentimental and complacent.
*For this car commercial, we needed something tht sparked intrigue from the beginning, with a touch of elegance, class and sophistication in a new and exciting way.
*Your piece seems great for another type of commercial since the actual execution of this style is great.
*But for the car commercial spot that will be shot, cool slick, modern, powerful music was what the client was looking for.
*Nice track however. Keep it on the shelf for future assignments where it fits.

Thanks
The 30 30 team
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SIRGE SOUND

Thanks for your submission.
Here is your bullet point critique:

*Interesting track.
*We think it could work for a different type of spot.
*For this commercial, the music sounds too technological.
*We would have liked to hear you use more natural, traditional orchestration with some surprises.
*What was your motivation with this track since it sounded so unique?
*Try starting out with just one instrument and building more instruments around it as it progresses.
*We also need a more obvious compelling melody that drives the track home.
*Check out www.volitionsound.com for some orchestral car commercials.

Thanks

The 30 30 team
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True Distinction

Thanks for your submission.
Here is your bullet point critique:

*Nice execution in your music.
*We like the straddling piano intro and the width of your musical landscape.
*Emotionally it feels a bit haunting at around the fifteen second mark.
*Be careful when creating emotions, they can easily be misinterpreted.
*Your track starts off with elegance and style, but turns disturbingly dark at the fifteen second mark which would be encouraging if the spot were intended to be melodramatic.
*Very good execution. Check your distortion levels at the twenty second mark where the spot gets big.
*This can definitely be used for another spot down the line. Nice musicianship and execution. we'd like to hear about your process. What software did you use, etc...

Thanks

The 30 30 team
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*Chris Chin

Thanks for your submission.
Here is your bullet point critique:


*Nice set up and intro. It probably should take half the time it does to set up your track.
*If you start your track at nine seconds that gives you nine more seconds at the end to establish a driving motivational theme for when the car starts driving.
*Nice instrumenttion
*we like the section of building at the 20 second mark. Very nice! Try ending with a bigger crescendo so that your drop off for the last two seconds or so is more dramatic. Even a strong timpany roll to punctuate the ending would work well.
*Nice job. Let's see what the client says

Thanks
The 30 30 team
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Shawn J. Period

Thanks for your submission

Here is your bullet point critique:

*Nice instrumentation and intriguing opening.
*We like the surrounding drama that you builds.
* We would have like to have heard an under current of drums that kicked the track off at the 15 second mark or so and drove the spot with a melodic motif to its climax.
*We love the regal rich sounds you use in your track
*Nice string trail off at the end.
*Nice recapitulation of your pizzacata theme at the end.
* Let's see what the client thinks.

Thanks
The 30 30 Team
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Philippe Bonhomme

Thanks for your submission
Here is your bullet point critique:

*Nice intro and build Phillipe.
* You led us to the water but didn't let us drink any. :)
*Your piece does everything nicely but then ends without really getting to the meat and potatoes of the music. Much like a cliffhanger.
*You need a section where all of the music is hitting on all cylinders. Drums percussion strings bass horns.
*Nice arrangement of strings, we definitely feel the class and sophistication and the impact of a car we are in awe of. You made the car feel special and unique, you just need to bring it home with your beginning theme which also means shortening other sections in your track.
*Very good job! We are impressed. You should take time to complete this track and resubmit it to us. It has potential.

Thanks
The 30 30 Team
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MIKE PORTER

Thanks for your submission
Here is your bullet point critique:

*Nice vibe.
*The synthesizer sounds automatically put your track in a category you don't want to be in. Try using sounds that are layered in octaves. Sometimes string sounds can feel fake when they are not layered. However, your ideas are good.
*We like the suspense that you create in your track and the build that follows.
*We would love to hear your track recorded with nicer sounding instrumentation. *Look up software places like soundsonline. They have different software for the orchestra.
*YOUR IDEAS ARE VERY NICE.

Thanks
The 30 30 Team

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BLAKE SKIPPER

Thanks for your submission
Here is your bullet point critique:

*Your track is very cerebral and almost futuristic like. We like the vibe on its own.
*We think it could benefit from adding a sense of mystery and anticipation upfront.
*We also believe that your track could be helped immensely by stronger more driving melodies and percussion.
*The soft and subtle nature of your track actually holds it back from the music brief we issued. We need an area where your track builds and builds into an explosive moment that really pushes the envelope.
*Try a more aggressive approach next time with traditional orchestral instrumentation.
*Your track is cool for technological spots I can hear. Keep it cause it's nicely executed for many other products and music briefs.
*Nice track.

Thanks
The 30 30 Team
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JUSTIN BARNETT

Thanks for your submission
Here is your bullet point critique:

*Did you send two tracks because that is what it seems like.
*This track has a lot more energy then the first track we critiqued.
*Nice intro and build but we would have like to see your track end with the theme you began with. Without this tie in your track feels incomplete to us.
*Good vibe.
*We would like to feel a more regal, rich, sophisticated theme in your track that builds into an explosive moment that is motivationg and exciting. Try to reach that point with your track the next time. Your track is headed in the right direction.

Thanks
The 30 30Team
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THE PSYCLONES

Thanks for your submission
Here is your bullet point critique:

*Nice intro piano and anticipatory build in the first 15 seconds.
* Be careful with the string sounds you use. We think we hear a bad note around the 12 second mark in your track.
*Definitely clean that area up.
*Make sure that when using string that you build your string lines in layers with different octaves.
*Nice strong theme that comes in briefly around 17 seconds with the percussion. This is the go to moment in your track. Make sure that you take full advantage of that moment next time and push that part to a rising climax where all your instruments explode and release.
*Nice idea. The synthesized instrumentation in your track holds your piece back from being purchased. Clients want to hear as close to a real orchestra as possible.
*Nice ideas!

Thanks
The 30 30 team
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DIONNE PEETE

Thanks for your submission
Here is your bullet point critique:

*Your intro seems to work well with the piano, but after that it seems as though the level volume of your track goes down and we lose sight of where you're going with your track.
*Then, your piece picks back up which is good but the five seconds that precede it do not provide the right progression in your track. It takes away the momentum of your music.
*We would like to hear more build and excitement in your track.
*Your instrumentation is also a little suspect due to the synthetic sound of the strings.
*Make sure your sounds feel authentic and convincing enough for the ideas that you play.
*Try also to establish a stronger string theme in the beginning of your piece that is impactful, and emotional and elegant and powerful all in one.
*You will be amazed at your results if you get the sound of your instrumentation correct. You have nice ideas, they just need to be executed stronger.
*Keep practicing, the ideas are always the most important, the rest is all a matter of practice. You're halfway there.

Thanks
The 30 30 team
-----------------------------------------------------------------------

Tony Donelson

Thanks for your submission
Here is your bullet point critique:

Track 1

*Nice abstract intro, pretty interesting, but probably too jazzy for this music brief. *The track doesn't seem to follow the idea of the music brief.
*The musicianship is great for jazz, but your track needs to build and establish a theme that expands and explodes into a feeling of elegance and power.

Track 2

*Your track sounds a little too dangerous for this brief.
*We need style class elegance and power. The musicianship sounds nice and the execution is great for another spot. One with suspense and danger and heroism around the corner. Overall though it sounds a bit canned. Even for danger there needs to be more heart and soul in it to really take it to that apex.

Track 3
*Your use of horns is very interesting Tony.
*we would have liked to hear you mix your instrumentation up a bit with strings and piano and percussion that moves and motivates and builds with anticipation.
*Try starting with a subtle piano or string and then build the horns in around the solid string motif. This would put you structurally in he position to give us the mystery and anticipation and sense of sophistication and elegance that the track needs.
*The oneness of horn sounds here in your track makes your idea sound cluttered and a bit mushy. You want to spread your sounds out and add texture and movement. Check www.volitionsound.com for orchestral car commercials.
*Take this into consideration on your next assignment and you'll see improvement quickly.

Thanks
The 30 30 team
---------------------------------------------------------------------------

Bill Kace

Thanks for your submission.
Here is your bullet point critique:

*Nice set up Bill. Very nice piano elegantly done.
*We feel as though your track needs to build much quicker in 30 seconds.
*When the energetic section pops in it seems a bit disconnected to the beginning of your piece.
*We also think that the energetic section sounds a lot like a news anchor segment on television.
*Try a more current and modern approach that elevates and motivates the importance of the car. stings mixed with electronica or big beat orchestral percussion can add to your track.
*Check volitionsound.com for some car commercials.
*For this assignment, we need a more modern, and current approach that takes new risks and gives us some pretty unpredictable surprises.

Thanks
The 30 30 team
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ERIC ANDERSON-AFROKEYS

Thanks for your submission
Here is your bullet point critique:

*Wow! Nice overall vibe for your track. You have a great acumen for orchestral. we remember the piece of music you gave us at the dynamic ERIC producer conference. Glad to hear from you again.
*For this assignment you have great ideas. we would have liked to see you start out more sparse, maybe just the high strings alone and gradually bring in the lower strings.
*Nice adventure you take us on. we like the anticipatory build.
*Nice key change. we would have liked to see you arrange your track so that it starts small and gets big. It gives us more to look forward to.
*Make these changes in your track and resubmit it to us. we think your track has a lot of potential sell-ability.

Thanks
The 30 30 Team
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DELPHI PRODUCTIONS

Thanks for your submission
Here s your bullet point critique:

*Nice track Delphi.
*We really like your convincing instrumentation and compelling rhythms.
*We like how you brought the track down to subtle piano at the end.
*Try starting off your track small and gradually making it big and bigger and the reach a climax and then come back to your piano. This would make for a more anticipatory climax.
*Very nice execution. Please tell us your process and the equipment you used. Any samples? Licensed or unlicensed?
*Nice job. By the way, how did you get your logo on your mp3 file? HOT!!!!

Thanks
The 30 30 Team
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JEFF SAMPLE

*Nice intro, but we feel that it's a bit too long, by the time your next segment begins fifteen seconds have gone by. Try to shorten your intro.
*When the music goes down at fifteen that is a nice surprise but then it should come back with all the ingredients of your track.
*We never really get a chance to feel any driving momentum in your track.
*For next time, try to make sure that you include a main theme section that has an over-riding driving rhythm pushing it forward.
*we feel like this track never really takes off with the strength and elegance that it needs.
*At 20 seconds, your tempo should be high and moving toward its climax.
*A faster tempo and a more defined theme would help your track immensely.

Thanks

The 30 30
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MARK BERMAN

Thanks for your submission.
Here is your bullet point critique:

Smooth RIde
*This track is very traditional in spirit. Movie score like. Probably too traditional and wholesome for this spot.
*It is somewhat similar to the beginning and end of your other track Auto Moto.
*Try to listen to more current instrumentation and motifs in your writing styles.

Auto Moto

*Wow you have quite a few surprises in your track.
*We think your intro and set up may be too long for a 30 second commercial. Your set up goes until 16 seconds. In the interest of time try to cut it down to 6 or 7 seconds.
*Also, we think that your intro is very well executed but maybe too disney-esque. We think you are creating the wrong mood in the beginning. Right now it's very traditional almost vintage twentieth century fox style composing. Nice in execution but probably the wrong mood for this spot.
*At 20 seconds when we hear the radical change, we are surprised that you didn't keep any connection to the original section accept for the lingering string.
*We think your track sounds a little too disjointed.
*Also try more modern scoring and production, we don't want you to lose because your production sounds dated.
*Try not to wrap up your music too cliche like. Advertisers want to always be on the cutting edge of sound and technology. Make sure your track is right up there on the edge!

Thanks
The 30 30 Team
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TYLER STEELE

Thanks for your submission.
Here is your bullet point critique:

*Nice introduction to your track, but we feel it is a bit too dark and foreboding like we are preparing for battle.
At 25 seconds we start to feel innovative like we are witnessing something great, a spectacle of some sort, but just when it gets interesting the track ends five seconds later.
*(what do you do about this) You make your intro much shorter and jump to the meat and potatoes after the first four measure stanza.
*Then bring in percussion that accelerates the track and picks it up a notch.
*Overall we like the track but probably for a different more ominous style project.
*This track is a bit too battle oriented and lacks the elegance and class that we are looking for. Try to create more regal, rich, and sophisticated emotions in your music with a blast of power and class wrapped in one.
*Nice job.

Thanks
The 30 30 Team
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Johnathan Cobert

Thanks for your submission
Here is your bullet point critique:


*Nice structure and arrangement Johnathan.
*Nice mystery upfront, and nice build up.
*Try to make sure that when playing synthesizer strings really fast, they tend to sound very fake.
*Counter this by doubling the high strings with mid and low octave strings on accompaniments that play the same part and fatten up the sound.
*The spots we noticed were at 10 seconds and at 19 seconds.
*We like the way that you recapitulated the theme at the end in the higher range.
*Very nice.
*Nice drum programming, very nice quantizing. Neatly done.
* There seems to be a bit of humor and sarcasm in this track. Almost like a parody. This is not necessarily a bad thing. Almost like a dog scampering through a yard and chasing a mailman around the block. It's very picturesque!!! Nice job.
*We'd like to hear you take a few more risks with instrumentation and theme.
*We think you did a good job but played it somewhat safe.
*This can work at times, but when you want to wow the client it may not be enough. For car commercials, we think the emotion should be chic almost untouchable with class elegance and sophistication. We'd like your opinion and feedback.
Nice JOB!
Let's see what they say!

Thanks
The 30 30 Team
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DAVID SUTHERLAND

Thanks for your submission
Here is your bullet point critique:

* Nice intro David. We love the simpleness of your piano but hoped that it would eventually build into something more thunderous and compelling.
*At 19 seconds maybe a giant timpani roll and a percussive thrust with powerful drumming to accompany your triplet piano playing at that point.
*We think your track has great potential if you fleshed out the area that starts at 19 seconds and added more instrumentation that built up and raced to a climax. We like the way your track concludes.
*Your track needs more propulsion and excitement by the 19 second point. In its present form the track stays too cerebral. We like your ideas and the direction you were headed.
*Nice piano theme as well.
*Nice job.

Thanks
The 30 30 Team
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DIANE CHEADLE

THANKS FOR YOUR SUBMISSION
HERE IS YOUR BULLET POINT CRITIQUE:

*Wow Diane!! Very different. We love your style of composition.
*Very different, very unexpected!! We love the almost out of key arpeggiated synth violin you have pulsing throughout the beginning.
*The percussion that follows with the big hits is dated somewhat but in an exciting almost nostalgic, welcoming way. We wish there was more to your track because it is very visual.
*We would like to see you establish and build on a definite theme in your music. We hear the synth violin rhythm being overtaken by the bells in the percussive section which is cool but at some point we need that theme to be more prominent as something that carries the spot to the finish.
*It takes 10 seconds for your theme to turn around and that is a lot of time that can be used to build your track.
*Maybe try a shorter them next time. This will give you more time to have 3 to four sections in 30 seconds.
*Very unique sound. Nice job!
Let's see what the client says.

Thanks
The 30 30
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PLAYBOY CHI

Thanks for your submission.
Here is your bullet point critique:

*Very interesting intro Playboy Chi, but your track seems to never really get off the ground. Great textures and sonic tones!!!!!!!
*Love the introverted almost cerebral feeling of your track.
*Great sound design feel.
*We would love to hear you put a strong percussive rhythmic drum behind this at the 19 second mark.
*Wow! We are impressed with the abstract uniqueness of your track. Ver cool. Nice experimentation. You took risks and impressed us with your musical decision making.
*Very nice job. Add drums to this, even if it's a backbeat with hip hop undertones and send it back to us ASAP. It's very innovative and regal and new. We like it a lot. Way to push yourself. We'd love to hear your process on this.
*Nice job!

Thanks
The 30 30 Team
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DASHAWN

Thanks for your submission.
Here is your bullet point critique:

Master Mix 1
*Very mysterious Dashawn. Your intro seems to wander for too long a time, almost 19 seconds. As a separate piece, your musical execution sound s very convincing and beautiful.
*For this spot, we needed driving motivated elegant, calssy explosiveness in your track.
*we were looking for a moment when your track really took off and went to the next level thematically and rhythmically.
*Nice piece. Very cerebral and soothing.
*I like it for another commercial down the road.
*Nice use of violin towards the end to button up the piece. Nice piano playing.
*A definite keeper for future projects!!

Master Mix 2

*Nice intriguing intro and instrumentation.
*By the 14 second mark however the track seems to take a wrong turn into something dark and then by the 20 second mark the track switches complexions again but in a less sophisticated way.
*We would start from 24 seconds and try to re-build the piece to the end in a more compelling way.
*The intro up to 14 seconds i s very compelling.
* Don't forget to use percussion and orchestral drumming to take your track to the next level.

Thanks
The 30 30 team
------------------------------------------------------------------------------------

CARY POTTS

Thanks for your submission.
Here is your bullet point critique:

Quiet nights

*Your track is cool but probably to magical and toy soldier-ish for this car commercial which needs to be classy elegant explosive and powerful all at once.
*The snare drum roll in the back ground gives it an immediate military feel which categorizes your track to the client in the wrong way since there is no military personality to the car.
*Try establishing a more dominant theme upfront and sticking with it as it builds to a climax.
*Save this for another spot because it is executed pretty well.

Divine Order

*This track start off very intriguing and builds quite nicely.
*At the nineteen second mark we need your track to really kick into overdrive and stick with a strong theme at that point.
*Your track sound more like underscore as opposed to a piece with a beginning middle and end. It seems to wander around simply for the sake of wandering around.
*We like what it's doing but need a clearer path to 30 seconds then what we are hearing.
*Very nice instrumentation. Check volitionsound.com for strong examples of orchestral car commercials.

Thanks
The 30 30 team
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9TH ELELMENT

Thanks for your submission.
Here is your bullet point critique:

*Nice intriguing intro but the repetition of the pizzacato created a tense almost reticent vibe in your track and with the tempo change it became a bit frenetic like a mouse tip toeing or scurrying around.
*Try creating a more dominant theme upfront and build around that theme ina way that is royal, regal, sophisticated classy and powerful.
*Replacing the pizzicato with piano would probably help immensely.
*The droning chord later in the track seems to bring your track down when it probably should go to the next level at that point.
*We would eliminate the drone all together and find another way to build and resolve your track.
*Check volitionsound.com for orchestral commercials that sold to clients.

Thanks
The 30 30 team
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IMPACT

Thanks for your submission.
Here is your bullet point critique:

*Off the bat we think that your string sounds in the intro should be changed to sound more authentic. The synthesizer vibe stands out too much and works against your track. Sometimes you have bettersounds in your keyboard if you experiment with some of your patches.
*Your beginning motif leads into a more interesting string pattern that sounds more authentic. Try these type of string sounds in the beginning.
*we feel like your track ends just when it should be taking off to the next level. If you re-work this track in the future, try to create a third section in your track that accentuates a musical theme and drive it home with thunderous percussion .
*We also didn't hear much elegance and explosiveness in your track./
*Check www.volitionsound.com for commercials, Audi, and two Jaguar spots.
*We think your track would benefit from less synthy sounds and a more defined string melody.

Thanks
The 30 30 Team
--------------------------------------------------------------------------
Leonard L

Thanks for your submission!

Here is your bullet point critique:

*Your track is pretty hot! You started out small and created an amazing rich textured classy build that reached a climax.
*And just when we thought it was done, you dropped the intensity for two seconds and then brought the intensity and explosive power right back in our face and ended in a way that made us want more.]
*Very professional.
*Nice work.
*Great theme and strong build.
Wow!

Thanks
The 30 30 Team


Kenneth Taylor

Thanks for your submission.
Here is your bullet point critique:

*Nice introduction to your track Kenneth, but we feel as though your track doesn't have a defined direction. Almost like it is searching for answers.
*Your track should feel elegant and stylish from the beginning and then constantly build from there.
*Then bring in percussion that accelerates the track and picks it up a notch.
*Your instruments sound very synthesized and that is holding your track back.
*We feel your track would be much stronger with the proper instrumentation. We know that using synthesizers on keyboards can be tough when trying to create a convincing orchestral sounds, but there are ways to mask the synthetic nature.
*Try stacking your sounds with multiple layers to fill out the body of your strings. Lower octaves combine with higher octaves fill out your sound and may help your overall ensemble sound less synthy.
*Try to create more regal, rich, and sophisticated emotions in your music with a blast of power and class wrapped in one.
*Also, try not to create tracks that are melancholy or solemn.
*The client for this ad wants to be wowed by excitement and surprise. Class elegance and explosiveness. We were waiting for your track to take off and it never seemed to.
*check volitionsound.com for orchestral car commercials that the client purchased.

Thanks
The 30 30 team
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HVNIC

Thanks for your submission.
Here is your bullet point critique:

*Interesting track.
*We think it could work for a different type of spot.
*For this commercial, the music needs to be more elegant and explosive.
*Also your percussion could be more dramatic and explosive at the halfway point when the chimes come in.
*we need your track to make a bigger statement from the beginning to the end.
*Try starting out with just one instrument and building more instruments around it as it progresses.
*We also need a more obvious compelling melody that drives the track home.
*There are some nice arrangement moments around the twenty second mark where the chimes come in but maybe you could embellish and exaggerate that moment more. We need a big statement to be made here.
*Check out www.volitionsound.com for some orchestral car commercials.
*You have a good idea that can be re-worked and embellished to be sold in the future.

Thanks
The 30 30 Team
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FUTURE MUSIC

Thanks for your submission
Here is your bullet point critique:

*Nice piano paying. Are these samples or is there a concert pianist among us.
*Very nice movement and build in your piece. We like how you establish a motif upfront and build upon it.
*Be careful of your violin synths sounding too thin.
*To offset this, try layering your violins in octaves where necessary.
*Nice hits towards the end. Applause is unnecessary but a fun touch.
Overall, we like your piece. Your structure and arrangement is very good.
*Nice job! Let us know about your piano playing. Samples, or live. Let us know asap because we have to know whether to send this track to the client. If they are samples, we cannot send them to the client.

Thanks
The 30 30 Team
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B Rob Productions

Thanks for your submission!

Here is your bullet point critique:

*Very nice classy opening intrigue and suspense.
*After the first ten seconds, we are expecting the trck to go to the next level with percussion maybe or a motivating bassline, but don't hear it.
*From 11 seconds to 20 seconds we hear mainly a repeat of the first ten seconds.
*So, by the time your track has a new level of movement and intrigue, you are already twenty percent in, which only leaves you 10 seconds to provide power and explosiveness and a resolve.
*Since you cose the 20 second mark to make everything happen, we expected hear you really wow us with the direction of the music, but instead the 20 second mark really acts more as a section that should come in at 10 seconds.
*This would leave you with a fresh new 10 seconds to create something exciting and powerful and explosive.
*Overall, your track is interesting and anticipatory but it leaves us feeling like it isn't finished. Almost like it was just getting started and ended before elevating to an infectious theme or motif.
*Try establishing a theme up front and building slowly on that theme to a climax and a resolve.
*Try looking at volitionsound.com for orchestral car commercials that build.
*Your intro is very cool. Nice job. The rest of the track can be re-worked to be strong and powerful and explosive. Try revising your track based on this advise and hold it for the next appropriate assignment.


Thanks
The 30 30 Team
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RASHAD

Thanks for your submission!

Here is your bullet point critique:

*Very nice job Rashad. Love the textures and attention to detail. Very professional sounding and elegant, sexy, captivating, classy and sophisticated.
*We are missing the moment however when your track really kicks up a notch and builds to an explosive climax.
*At 20 seconds, we thought your build and climax could start there as opposed to repeating the same section from earlier.
*Veery nice build, but you need to make a statement at 20 seconds. Imagine the car moving. How does it move. It's explosive yet sophisticated.
*You mastered the classy elegant regal rich sound. All we needed to hear at that point was the explosiveness.
*Great job!!


Thanks
The 30 30 Team
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Liquid Fusion

Thanks for your submission.
Here is your bullet point critique:

*We feel as though your sounds are too synthesized sounding. Horns are especially difficult to recreate unless you are using French Horns.
*Structurally, your track sounds more like an underscore for specific action as opposed to a track that builds gradually. The reason we feel this way is because you start and stop your musical ideas. The ideas from section to section seem a bit disjointed and hard to follow.
*Try creating a theme in the beginning with one instrument line and build and develop sounds around that line.
*The synth sounds make it difficult to hear elegance and class in your track, but the actual ideas also sound a bit 18th century jousting competition. Very Royal almost King like and sound.
*Try to back off of the pomp and circumstance of king queen culture and create a compelling classy, elegant , rich modern explosive track that makes us want to hear more.
*Try creating a seamless piece of music so we are not constantly searching for a pulse to hang onto in your track.
*Check www.volitionsound.com for orchestral car commercials: Audi, Jaguar, etc...

Thanks
The 30 30 Team
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