Monday, November 23, 2009

PORTLIFE COMPOSER AND AGENCY PRODUCER CATALOGUE CRITIQUES

SODA POP 30-30 RATING: 20

*Track sounds a bit thin and you give too much away at the onset of the track
*We hear the biggest part of your track in the intro
*When the drums come in we don't hear that much of a lift because we have heard the theme
*Your track seems very redundant; try changing or adding something new every four measures.
*Arrangement will make your music grow by leaps and bounds.
*Also be careful about using thin overly synthesized sounds in your tracks.
*Your mix needs to be a lot stronger as well. We don't hear the thickness and impact in your drums and since your track relies heavily on the drums, we need to hear unexpected sounding drums that really lift your track. The drums you use on this track are adequate but not special.
*In order for this track to be sellable, you have to come up with a stronger melody once the drums kick in and add much stronger drums

TWILIGHTS 30-30 RATING: 20

*I think think this track is missing a special quality that needs to be there.
*The synth progression gets tired and redundant very fast. A track like this needs breakdowns or change-ups early in the arrangement so listeners don't get tired of it fast.
*The music sounds a bit dated to us as well.
*The snare is tight and popping; the kick is where it needs to be, but the synth chord progression is very dated. This sound and progression needs to be revamped in order to rectify this track


ROC A WEAR 30-30 RATING: 25

*This track has a tight bounce to it and sounds like it has an infectious vibe to it
*Again arrangement will go a long way for you because this track also gets redundant fast
*Cutting this to 30 or 60 seconds is the key here
*Try adding a change or bridge to expand the potential of this track.
*Mix wise it sounds like it could be mixed a lot stronger
*I think if you put the right mix on this track it would be highly sellable!
*Nice job on this vibe Very strong idea, you just need to arrange it better
*Maybe start out without the drums
*But definitely mute the main sound in it for a while to give it a break, because without a rap on it, this track gets tired fast.


SOUL MAN 30-30 RATING: 15

*Try working on the mix of this track because it sounds distorted
*Also, the sounds in it are very synthesized and therefore the track feels fake to us
*When you use synth horns and play them in registers that they are not supposed to be played in, it sounds forced and loses authenticity
*Synth trumpets and horns are probably the least realistic sounds on keyboards. We like to stay away from them.
*You should also try to stay away from them in order to preserve your credibility and authenticity
*This track does not have much soul in it to be called Soul Man
*Trust your instincts and let your passion guide you; this will result in stronger musical ideas.

REGAL RMX 30-30 RATING: 20

*Nice set up musically and instrumentation wise, but just when this track builds up it fades out
*It never really gets started.
*There is a distortion present in your mix
*At 21 seconds you should be kicking in to your track with the beats or some drive or motivation; instead your track goes back down in intensity and fades out
*This track feels elegant and regal in the beginning and makes us feel like something big is coming.
*The cymbal crashes are distorted
*Take this track to the next level and don't think about creating the full track in 30 seconds yet. Just run with it and make a great track at any length.



COLDER 30-30 RATING 20

*Nice ideas overall; but a couple of things must be addressed in order to make this a sellable track.
*Need more realistic sounding drums to make this convincing.
*These drums sound a bit hollow even though the programming is pretty good.
*Guitars need to be mixed thicker in order to resonate; they sound synthetic, but maybe they aren't.
*Nice change ups from section to section; in order to make this track more sellable you need to make the drums much stronger; add more realistic drum fills and thicken up the guitars.
*The actual guitar progressions are good but the overall track doesn't sound authentic enough to compete.


JAMBA 30-30 RATING 25

*This track is a good rendition of Bob Marley, but it is distorted in areas which makes it NOT SELLABLE in its current form
*NIce creative drum fills
*Very good instrumentation; modern and carribean and authentic
*SELLABLE if mixed correctly


GOT GAME 30-30 RATING 27

*This track is tight from the beginning.
*Very good vibe begging for a rap
*To make this track sellable you have to take it to the next level and make it go somewhere
*Maybe add a steady dance kick underneath it to make it more versatile genre wise.
*Add a change-up to the track so it doesn't feel redundant
*This track sounds like it is dancing in one place and needs to move forward.
*Extend this track beyond the 1 bar loop and you will have a highly sellable track
*Great vibe!


RADIO AD 30-30 RATING 20

*This track sounds okay but it doesn't sound competitive with the radio and I don't see the commercial viability
*I think if you are going to have a library of party tracks you have to make tracks that are HOT 97 ready and competitive because advertisers buy what is on the radio
*If your songs sound like the radio, then you have a high sell-abilty factor
*Your mix could be much stronger overall and your sound choice should be better--too much synthesizer laser type sounds
*Think about what a popular rapper would rhyme on and that is what you should create for hip hop party tracks
*Do not dummy down your tracks for commercials


MJ TRIBUTE 30-30 RATING 22

*Good impression of ABC by the Jackson 5 but again your music sounds like it is on the border of being distorted
*The track sounds like it never full kicks into gear even when the drums come in
*You need a bassline somewhere in this track to get the groove going
*I like the way you made us feel like the JAckson 5 without infringing on the copyright
*Not a hard thing to do at all and you did a good job of it
*Pretty effective
*Sell-ability is low unless someone asks specifically of a Jackson 5 type song in which case the sell-ability would be much higher provided there was no distortion
*Mixes are very important!!!!

MADE IT 30-30 RATING 24

*The boldness of this track is good but the mix is unsteady and the instruments are tinny and synthy
*Watch out for the distortion in section
*The bounce is right but I'm not feeling like it is radio ready due to the thinness of the synth
*But it gets repetitive and it needs more sections to it
*Add more sections and stack the drums bigger and get an overall bigger bolder sound
*Make every hip hop track as if Jay-Z, TI, Snoop or Kanye is going to rhyme on it
*That's the kind of care you need to take and that's the kind of competition you are going to run up against in this industry


LUXURY 30-30 RATING 28

*We like this track a lot
*Very convincing; very well done
*Track is not wanting for anything
*The mix is on point and we think it is radio ready
*Sounds like different people composing different tracks in your catalogue because sometimes they are mixed well and produced well and other times they are lacking
*This track is highly sell-able and ready to go


MACY'S FOR LIFE 30-30 RATING 25

*Good energy and texture and vibe
*Very good; nice breakdowns
*Highly sell-able
*Nice mix; very punchy; whoever mixed this should continue mixing your tracks
*Consider a change-up in this track in order to give it some more versatility
*Be careful of getting redundant


VOLITION LUCKY STAR 30-30 RATING 22

*Good energy in the open even with the fake synth sounding guitars
*Once the verse kicks in and all the instruments have been dropped out , the track sounds weak
*You must get a real guitarist to compete in this business
Drums are cool but the pizzacato's sound thin and synthy
*Be careful with your sound selection overall
*Seems like your tracks can be a lot stronger with the right instrumentation
*Track is not sellable in the current state
*The techno synthesizers are reminiscent of Timbaland and therefore effective and commercially viable but the snare sounds fake and the guitars sound like they are triggered from a keyboard
*You have to step up your instrumentation to step up your sell-ability in this industry
*These are the facts: even if you have good ideas, the sonic quality of your tracks needs to be more authentic

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