Sunday, November 22, 2009

NAKIA SIMON COMPOSER and AGENCY PRODUCER CATALOGUE CRITIQUES

ALL TRACKS are analyzed on SELL-ABILITY, WINNABILITY, MIX quality and given a 30-30 rating on whether it is a track that has high money earning potential and commercial VERSATILITY. (In other words, can this track be used for a lot of different types of commercials and formats.


EVERYTHING 30-30 RATING 15

*Very nice build in this track
*I would suggest starting it out even thinner with just the acoustic guitar
*If this is not a real guitar, get a real guitarist to play it. Sounds a bit fake, but the emotion is correct.
*Very nice chorus progression, but be careful of making sentimental music that has no edge or youth to it, it can easily be viewed as "STOCK MUSIC or middle of the road.
*This is the type of track you would see on a reality show and hear way, way in the background and get paid small performance residuals for
*To make it monetarily viable, I would suggest the following:
-Use real guitar and let the strumming be the driving force as opposed to the piano
-Take the reverb off the piano so it's not so bright and soft
-Add an aggressive baseline to the chorus progression
-You need a more aggressive mix
-Your drums on the chorus are a bit lethargic...chorus drums should be different than the verse drums

LIKE THIS 30-30 rating 10

*This track is very generic and canned.
*This is the type of track that should not be part of a presentation unless a client asks for the most cliche' cheesy funk music
*There are ways to do funk music that is innovative and hip and cool and edgy
*This sounds like a demo you would find on an old casio keyboard
*I can tell this track is not your passion. There is no NAKIA in it.
*Your potential is much greater than this track
*It sounds more like you are trying to fill a style of music for the sake of sounding versatile, but it has the opposite effect and shows your weakness
*Be careful
*To fix this track you would need better drum sounds, a cooler more unique guitar riff and bassline
*Again this is the type of music you would hear in the background of a reality show that needed cheesy funk music
*If you do funk it needs to be more convincing and make it your own Nakia style funk...that's how you step up the sellability


GET AROUND 30-30 rating 20
*This sounds more your style
*The drum patterns are current, the string progression is convincing
*It sounds like there is a real person behind this track and not a canned sample demo from the 70's or 80's
*Very good mix in terms of the snare popping and the kick hitting properly
*Good use of drops, but to take this track to the next level you need another sound on top of the chorus of the music to drive it a bit more and to give it a bit more flexibility you could create another section of music to allow us to get away from the loop
*Track could use a bit more personality on it as an instrumental
*In it's current state, the track is begging for a rapper to fill in the wholes. Without a rapper, you need to give the track a little more personality by adding a memorable new sound or vocal accent


SEE YOU AGAIN 30-30 rating 15

*Real guitar? Sounds like a keyboard
*This is a business where real guitars are needed
*Again this sounds like a track that would be in the background on a reality show where someone is about to cry or crying
*If you use real guitars it will allow you to stack different textures of guitar on top more effectively.
*To improve this track, bring in some pizzacato strings on the chorus with a bit of bounce
*Use bigger strings to overtake the pizzacato strings on the chorus to give the track some life and energy and positivity
*Also, your drums are really holding this track and the synthetic nature of your guitar
*You should have electric guitar come in and really overtake the ascoustic guitars;you can control how much muscle or emotion you want in the track but your fundamental elements need to be convincing


ONE MORE 30-30 rating 28

*This track has more life and energy and I like the progression. It's not predictable or cliche.
*The panning of the guitar gets to be a bit much and becomes gimmicky and even distracting after a short while
*Get rid of the panning
*Good drumming on this track. I feel like more of Nakia is coming out in this track.
*You have all the musical sections you need in this track.
*This track is very sellable and commercially versatile. Nice job!
*Your mix could be a tad stronger but that is it.


RIDE WITH ME 30-30 rating 25

*This track is mixed well and has up to date sounds that make it useful for a pop track or a hip hop track and can go masculine or feminine which is good.
*You have a good chorus, a good verse section, good drop outs; you could use one other section for commercial purposes that takes us away from the loop and adds one more dimension
*The ending of your track is abrupt and awkward. Give us a good strong ending


SUNSHINE 30-30 Rating 22

*Drums sound a bit dull and muffled; mix could pop more; it's a bit muddy
*The synthetic guitar vibe is still not translating well.
* The ideas are nice but the overall authenticity needs to be better starting with the guitar and ending with the drums
*Also this track does not seem to go anywhere once it reaches it's initial groove
*To take this to the next level, the track needs to go to another level after the pre-chorus climb but instead it settles back into its initial groove
*Make sure you have a purpose to this track, because it is a nice vibe, but it doesn't reach its potential and therefore decreases its selling potential



ARGENTINE 30-30 rating 30

*Very nice job on this track
*It's a niche style of music and you have done a very convincing job on the percussion, the piano, the accordion
*Whether the accordian is synthetic or not, the elements around it are strong enough to carry the piece. Very nice.
*Very nice progression; very authentic sounding


SOMEWHERE 30-30 rating 28

*Very heartwarming piece
*Love the changes and chord progressions throughout
*We hear Nakia in this track. It comes from a real place
*Be careful not to ruin your authenticity with a cheesy half-hearted ending
*Love the jazz changes you bring into it halfway through
*Because it is passionate and convincing, I can see this piece on a real commercial
*Very good sell-ability potential; the only thing that would truly make this better is if it were played on a real piano where you could feel the weight of the keys and the fullness of the room
*Very nice, but fix that ending!


JUST BECAUSE 30-30 Rating 27

*Very cool percussion
*Great sonic mix; great textures
*Try increasing the intensity a lot more however in order to take it to the next level
*Once we as listeners get the vibe of the track we want to continue to be thrilled as we listen
*Make sure your track continues to build and grow to a climax


ONE NIGHT 30-30 rating 20

*This track is cool when the drums kick in, but gets redundant fast and we loose interest when it drops down to only the pulse
*Nice percussion; nice use of reverb and delay on the synth, but these types of one dimensional tracks have a low sell-ability rate in commercials because of their tempo and redundant nature
*Try adding another section to this track that takes us away from the loop and is not just a drop out of the main theme
*This track is missing some personality and texture on the drop out verse section
*It loses it's vibe on the drop out and the synth theme is not strong enough to carry the whole track
*Add another layer to this track on top of the theme just to give it some more personality and overall vibe and character


READY 30-30 rating 28

* I'm ready! I like this because the tempo forces me to have an immediate reaction Very good. It holds its own without a vocalist
*You cold use another section to this track however to keep it from getting redundant; however be careful because the main loop feels so good that the new section has to be equally as infectious!
*Nice job!!
*I hear conviction in this track. I hear Nakia.

AGENCY PRODUCER QUOTE: "You've got good potential Nakia, you just need some coaching and overall mentoring to go from good to VERY GOOD to GREAT!"

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