AGENCY CRITIQUES for 3 TOP 30-30 QUALIFIERS on 30-30 PROMO

AGENCY PRODUCER CRITIQUES******************************************************************************************************************************************************************************************************************************************************

NAKIA SIMON***30-30 rating 23

*Great impactful intro Nakia; very anticipatory vibe
* Sound effects could have been stronger on the title cards
*At 6 seconds your music gets softer instrumentation wise. I would have liked it to only get stronger at that point.
*I think if you had started your track off sparser, you would have more room to grow. But your track brought in your theme and a full sound so early that you didn't have many places to go.
* I would have liked to hear a break down of silence some where to make the most important title card stand out. Then come back in with the impact.
*Nice Job!

PORTLIFE***30-30 rating 25

*Nice impact and intro
*I think for this spot to reach its potential, it needs sound design on all the title cards.
*Be careful when you create one repetitive loop. No matter how cool a 2 bar loop is, it becomes repetitive and redundant fast.
*The change up midway through in your spot wasn't very compelling to me; especially after being drawn into your intro.
*More attention to the picture would improve the connection between sound and image.
*Sometimes instrumental music has to do more in order to compensate for the lack of vocals.
*But I liked this approach...

ERIK ANDERSON 30-30 rating 27

*Very strong idea and approach
*Beautiful set up in the 1st 18 seconds
*At the 18 second mark the change-up feels a lot less intriguing than your build up to that point. Even the instrumentation seems to reveal a more synth like quality
*For my liking, I would prefer a different B section here that not only takes us somewhere interesting, but also makes a more compelling connection to your wonderful timpani build that takes the spot home.
*And finally your punctuation note at the end sounds like a Casio keyboard. I felt like you gave up on the last note. You've got to be convincing from beginning to end.
*Very nice job Erik!