REGGAE winner MARK HILton Neo SOUL Winner Lance Groton

Congrats REGGAE winner MARK HILton Neo SOUL Winner Lance Groton!!!!!!!!!

Great submissions for both:

On reggae the close but no cigar finalists were

Hawkman
Psyclones
Bill Porter
Cal Blake


On the Neo Soul Vibe the close but no cigar finalists were
Karen Bernod
L Hill
Pla boy Chi

CONGRATS again to the winners

PSYCLONES CATALOGUE COMPOSER/AGENCY ANALYSIS

AD SELLABILITY-a tracks instant recognition as a sellable track across multiple mediums, products, genders, and markets.

1) timehascomenotags
AD Sellabilty: (Low to medium)

*Cool vibe;nice mix;drums are poppin" properly
*Low commercial sellability in the commercial world on this track because it would need a commercial that is very specific to this sound. Urban slow and laid back and mysterious.
*The closest commercial category this track comes to would be "sexy" and this track could be sold for a "sexy" ad provided the picture was looking for something loungy and sexy.
*Strings could be more realistic sounding; be careful not to mix all your instruments together to the point where they sound "mushy" and lose all definition.

2) madnessnotagsbnce
AD Sellabilty:(Low to Medium)

*Strings need to be out front more. Your main melody in the hook of this track is too tucked into the mix and you can barely hear it
*Good popping kicks and snares and good ear candy
*Elements of this track is good for a shows like Law and Order or CSI, etc... but for the commercial arena, the sound is more like an underscore of caution as opposed to something that generates excitement or energy.
*Again it IS a good track but here are the issues with its sellability: It sounds very introspective and dark and investigative.
*The chorus of this track takes 30 seconds to finish one loop. If the point of your track takes 30 seconds to complete, it's going to be hard to sell the idea.
*Not an easily placeable track in commercials. Easier to place in television drama shows.

3) dontsayawordnotagbnce
AD Sellabilty: (Low to Medium)

*Good intro; good bounce; good track presence; it says "Look at me....I'm worth looking at" in the first few seconds.
*Nice build with your track. Good energy throughout and nice energy shifts
*Mix is a bit mushy amongst the horns organs and strings
*Drums are poppin
*Drone that starts the track sounds mushy and hangs around too long; detracts from the piece because it lacks definition.

4) J Savy - My Music - Instrumental_07
AD Sellabilty: (Low)

*This track has very little personality in the commercial relm
*It's music that is just for the sake of music; with the exception of the drum that plays by itself, it feels like an easy listening track without a definitive message.
*Background music such as this is difficult to find placements for.
*Well programmed music but it needs more personality to be instantly sellable.

5) taintednotagsbnce
AD Sellabilty: (Low)

*A lot of your tracks are created in a way that are more suited for a rap and less suited for music on a commercial and not because it's longer than 30 seconds.
*It's because they are mostly moody songs that have a dark moody vibe to them
*Furthermore, the tracks really stays on one level mst of the time, leaving the burden on the rapper to bring the dynamics to the track
*Commercial music has to hold it's own.

5) taintednotagsbnce
AD Sellabilty: (Medium)

*I could see a slick car commercial using a piece of music like this
*Nice mix, I like all the different sections and sonic nuances i this track
*It's even got a cool neumonic sonar type sound in it that makes it memorable
*Nice pizzacato layering and eventual breakdown.
*You have enough breakdowns and buildups and textures to make the track sellable
*The only thing holding it back is that this track is a specialty track that would need a specific kind of spot for this to sell.
*It doesn't cut across product lines, gender lines, etc...

6) pulsenotagsbnce
AD Sellabilty: (Low to medium)

*Mix is good; we hear new sounds we haven't heard before
*However the track once again is too dark and moody
*The bulk of the personality on the trck is going to be generated by the vocalist who could really make this track come alive.
*Track starts off catchy but then turns heavy to synth riffs that get trancy
* will work well possibly with lyrics but alone it needs a lot of adjustments to make it sellable

7) torn notagbnce
AD Sellabilty: (Medium)

*Nice! Very intriguing; invokes our curiosity from the start
*You use very cool sounds and set a great mood
*However, it is all set up and NO PAYOFF
*Commercial music needs to have a mood establisher and then a payoff
*Add the right payoff to this track and you are in business

8) winorlosenotagsbnce
AD Sellabilty: (Low to Medium)

*This track sounds like some of the other tracks in this catalogue
*The vibe of this track is good and has a definite personality
*Be careful f the synthesizer trumpets in the spot
*Good drum programming and nice authentic sounding organs
*The theme of this track however sounds a little dated however and exclusive t the "down south pimps, playas club market"
*Again this doesn't make it bad, it just pigeonholes it and when we are basing our judgement on sellabilty, we are unable to find a high sellability factor

Overall, you should create tracks that make statements in shorter amounts of time. The songs that are the hits on the radio make statements in short amounts of time. party tracks make their statement in one to four measures.


Thanks

The 30 30 Team

GUSTAVO 102 census urban

Hello Gustavo

Your track needs more shape and a better arrangement
It never builds or inspires us. It is adequate music but not inspirational music
You need to concentrate on making music that is special and not just a groove loop as represented here.
This version is missing personality because it doesn't grow from where it begins.
If we think of the music like a song, it seems as though you have a verse but no chorus.
I don't feel fulfilled after listening to your track. I'm feeling like the track never got to where it was going. It did not tell a story.
No need to include a vocal in this track either unless you do something musically that warrants it.
The reggae style vibe is not a good match for this picture.
Come up with something more motivational and inspirational yet contemporary.

Thanks

The 30 30 Team

GUSTAVO Census urbanspot

Hi Gustavo

This spot needs music that is more a call to action but in an inspiring motivational family oriented way.
The vocals in the beginning of your track color your track in a sad depressing way. If the footage was of a funeral your intro musc would be fitting and that is not a good thing for this spot.
It's a spring day and the mood she feel positive and uplifting from the get go.
You should lose the vocals all together on this spot.
They put the wrong spin on your music.
Musically your drums are a bit obtrusive and the flute is too flamboyant.
Your music is too aggressive for this piece and needs to feel more inspirational
See what you can do to address the family oriented call to action request from the client
Your drums should come in when we first see the classroom and your piece should grow as it progresses

Warm up your music to be more friendly all together. Inspiration, sentiment, passion, and motivation should be represented in your music.


Thanks

The 30 30 Team

BROB OLYMPIC V.2

HELLO BROB

THIS PIECE IS BETTER now that it is based in piano however it still does not feel elegant. It feels dark and mysterious as opposed to elegant and motivational and sentimental.

Also your piece stays the same for too long without developing much.
I like your approach to the idea of being focused on the imagery (I can tell you got into it)
However your track is create din a minor key and to get your track to be sentimental or heartwarmingly elegant, you need it to be in a major key.

Fix your key and try not to be as predictable with where your drums come in.
We are missing the beauty and the x factor that says "I want to see that spot again."
The message of the spot is to support the Special Olympics and it needs to be more inspiring and less mysterious.

Please fix this for tomorrow.

Thanks

The 30 30 Team

PSYCLONES revise NAvy Bounce 2

*Trumpet synths upfront sound amateurish. Delete all together.
*We are still missing some of that underground in the basement dirtyy vibe in your track
*This is better than the first approach but it needs to get even dirtier and darker.
*Listen more to the scratch track; keep some of the similar bass pulses that are in the scratch track reference.
*Turn your drums up more and fix your bass.
*Where's the voice sample vocal?
*Find a licensable vocal or sound and play it into the track.
*The horn section nis going to be important because it is kind of like a call to arms.
*EQ your piano like the scratch track and add reverb to give it that dark mysterious almost detuned vibe.
The scratch track has a call to arms vibe and that is missing in the emotion in your track.

See what you can do

Thanks

The 30 30 TEam

BROB OLYMPICS critique

Hi B Rob,

*Nice first take on this.

*We need you to take another stab at this immediately. Your track needs a classical piano element to this in order to make it elegant.

*Right now your strings sound too synthy and sustain for much too long. We need you to have morte movement in your music.
The skeleton is evolving and so we need the music to evolve as well.

*Start off with a solo instrument like am elegant piano and gradually add new instruments as it moves along. Find a good place to bring the drums in but keep the elegance and the solo piano playing.

*End the track with the drums muted and a portion of the solo piano again.

*Try to use instrumentation that gradually builds and forms in the manner in which the muscles form on the skeleton.

*The client wants a combination of classical elegance and Hip Hop.


Thanks
The 30 30 Team