Sunday, February 15, 2009

top 25 member soft drink spot Irv Johnson

Hi Irv Johnson,

thanks for your soft drink submission.

SUBMISSION 1

Here is your bullet point critique.

*Very nice sonic textures. Nice intro and anticipation/build.
*We thought that your drums should have been in the dance format (four on the floor) to project more energy and less like a score piece.
*The piece builds like a score as opposed to feeling like a club track.
*Maybe if the track had vocals on top, it would feel like a song.
*We like your exotic instrumentation.
*We wold have loved to hear stronger drum programming on this track. The flashing lights and exotic stimuli beg for the kind of energy that needs stronger rhythms.
*Nice vibe however, it will be sent to the client.


SUBMISSION 2

Here is your bullet point critique:

*We love the introduction to your piece. Hot opening instrumentation.
*Nice drum transition into main groove.
*The track once it kicks in has an underscore feel as opposed to a record feel.
*We would have loved to have heard some mock vocal on top of the track to make it feel like a record.
*The build towards the end especially sounds score like.
*Great energy in your track! The build towards the end is a bit contrived and commercial like. The client wants a club track that sounds like a record. Let's see what they say!
*Very nice track .

Thanks
The 30 30 Team

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