Sunday, November 22, 2009

JAKE OTATTI COMPOSER and AGENCY PRODUCER CATALOGUE CRITIQUES

Wendell and agency producer Bob S. have critiqued your music catalogue Jake! Here's what they wrote for each of your tracks. They have never been this complimentary of a composer's catalogue since the inception of the 30-30.


UP UP 30-30 RATING 29

*Very interesting textures. I like the unexpected nature of this track.
*There is nothing predictable about it. Very cool mix of sounds. Nice tempo.
*This style would be classified as quirky because it doesn't quite fall into a henre and the combination of sounds is odd, humorous, and cool all in one.
*Very sellable provided the right opportunity arrives.
*Buyers will gravitate to this track because it is very different.
*You should create a 30 second piece and a 60 second piece for the purpose of commercial use and cut the best sections together.
*I can tell this is you at your finest. You seem very free and uninhibited with your sound selection and arrangement.

SWITCH CALIBER 30-30 RATING 29

*I remember the 30 30 playing this for me on a car presentation a while back.
* I liked it then and I like it now. Great sonic textures. Very convincing authentic sounds.
*Nice bell breakdown
*If this spot were in 60 second form I would introduce the bell midway through and then go back to the strong orchestration that begins the spot.
*Very sellable track.

ANTS 30-30 RATING 30

*Very strong instrumentation; great musicianship
*Love the sounds and the mix; very visual
*The drive and motivation in your music is very confident and focused.
*This track is very sellable!


CREATE 30-30 RATING 26

*Nice setup musically. I like the breaks and start/stop sounds in this track
*Track is mixed well and takes a stand. I like the fact that this track has a definite motivation as if it is meant to be something or represent something.
*I think to reach its potential, it should have a couple other sections in this track that kick it up a notch
* If you bring a new break beat in right after the break, your track will go to the next level and you will have the proper rise and dynamic in your track. It's almost there, we just want more.


SAHWIING 30-30 RATING 30

*Nice approach to the swing era
*Love the 2009 textures you brought to the table on this track and they way you switch up the tempo in the middle.
*There are a lot of nice sections in this track; wee like the versatility that it has.
*Track is well mixed, but be careful of the overly synthesized sounding solo piano at the 2 minute mark. Once the other instruments gather around it, it sounds cool.
*Very sellable track. The type of track that can take the spot to the next level. Usually the type of track that is better than the picture.


GIN AND PHONIC 30-30 RATING 30

*Cool textures Jake
* I am very impressed with your command over your sounds; very parts Nice integration of sounds;
*very good movement;
*love the trance nature of this track as it almost hypnotizes you.
*Great pulse
*With the right picture, this track is very sellable.
*I'm giving you a 30 because it is different and well done! Nothing conventional.

BOOMBOP 30-30 RATING 29

*Nice start; I nthink you could use a better sounding uprightbass for this track but once the other sounds come in it's irrelevant.
*Love the percussion that comes in at 41 seconds. The mix also makes these sounds stanf out.
*Nice piano intro that sets everything up. SOlo bass needs to be more authentic to keep pace with the rest of the track.
*Great rhythms and again your mixes go a long way toward listeners liking what you create.
*Nice ending; very well produced. Nice job! Very sellable


OH YEAH 30-30 RATING 28

*I like your ART OF NOISE approach; do you remember that group?
*Interesting use of sounds; your non-traditional approach is really extraordinary.
*Very good use of instruments as sound effects.
*I like the difference in volume in the middle and the pulse shift
*With the right project, this track has all the fundamentals to be sellable.
*This track sounds like it would be for a very specific picture; but that keeps your music special and not generic.

HAPPY 30-30 RATING 30

*Very well produced! You have found a niche sound that is quirky and vibey.
*It may not be sellable on many levels, but with the right picture, this makes a good picture great.
*Very visual and I love the stereo mix of your track
*Once again, nothing is predictable. Great blend of sound, instrumentation, and texture
*Once again, this seems like true Jake here. I can tell you were in your zone on this track and that is what makes your music so convincing. It sounds like you are 100 percent in it to win it.
*Nice tempo shifts!

SHMINTZY 30-30 RATING 25

*Nice mix;
*sounds seem a little dated in places
*Track seems to stop out of no where without really taking us anywhere
*Maybe you could create another section that elevates the track
*The track gets us started but stops without telling us why we were even listening to it
* Very well spread out sounds in this, but I feel like I want more to happen in this track.
*It's all set up and no pay off.
*Create a payoff that isn't bland and take this track to the next level with bigger badder drums and edgy chord 4 chord turnaround progressions.
*Don't be afraid to take it there JAKE!


Wendell Hanes QUOTE: "Your catalogue music is excellent and unpredictable. Great sounds, great ideas and highly sellable!" Bring your score to picture and music brief interpretation skills to this level and you are ready to take charge!

NAKIA SIMON COMPOSER and AGENCY PRODUCER CATALOGUE CRITIQUES

ALL TRACKS are analyzed on SELL-ABILITY, WINNABILITY, MIX quality and given a 30-30 rating on whether it is a track that has high money earning potential and commercial VERSATILITY. (In other words, can this track be used for a lot of different types of commercials and formats.


EVERYTHING 30-30 RATING 15

*Very nice build in this track
*I would suggest starting it out even thinner with just the acoustic guitar
*If this is not a real guitar, get a real guitarist to play it. Sounds a bit fake, but the emotion is correct.
*Very nice chorus progression, but be careful of making sentimental music that has no edge or youth to it, it can easily be viewed as "STOCK MUSIC or middle of the road.
*This is the type of track you would see on a reality show and hear way, way in the background and get paid small performance residuals for
*To make it monetarily viable, I would suggest the following:
-Use real guitar and let the strumming be the driving force as opposed to the piano
-Take the reverb off the piano so it's not so bright and soft
-Add an aggressive baseline to the chorus progression
-You need a more aggressive mix
-Your drums on the chorus are a bit lethargic...chorus drums should be different than the verse drums

LIKE THIS 30-30 rating 10

*This track is very generic and canned.
*This is the type of track that should not be part of a presentation unless a client asks for the most cliche' cheesy funk music
*There are ways to do funk music that is innovative and hip and cool and edgy
*This sounds like a demo you would find on an old casio keyboard
*I can tell this track is not your passion. There is no NAKIA in it.
*Your potential is much greater than this track
*It sounds more like you are trying to fill a style of music for the sake of sounding versatile, but it has the opposite effect and shows your weakness
*Be careful
*To fix this track you would need better drum sounds, a cooler more unique guitar riff and bassline
*Again this is the type of music you would hear in the background of a reality show that needed cheesy funk music
*If you do funk it needs to be more convincing and make it your own Nakia style funk...that's how you step up the sellability


GET AROUND 30-30 rating 20
*This sounds more your style
*The drum patterns are current, the string progression is convincing
*It sounds like there is a real person behind this track and not a canned sample demo from the 70's or 80's
*Very good mix in terms of the snare popping and the kick hitting properly
*Good use of drops, but to take this track to the next level you need another sound on top of the chorus of the music to drive it a bit more and to give it a bit more flexibility you could create another section of music to allow us to get away from the loop
*Track could use a bit more personality on it as an instrumental
*In it's current state, the track is begging for a rapper to fill in the wholes. Without a rapper, you need to give the track a little more personality by adding a memorable new sound or vocal accent


SEE YOU AGAIN 30-30 rating 15

*Real guitar? Sounds like a keyboard
*This is a business where real guitars are needed
*Again this sounds like a track that would be in the background on a reality show where someone is about to cry or crying
*If you use real guitars it will allow you to stack different textures of guitar on top more effectively.
*To improve this track, bring in some pizzacato strings on the chorus with a bit of bounce
*Use bigger strings to overtake the pizzacato strings on the chorus to give the track some life and energy and positivity
*Also, your drums are really holding this track and the synthetic nature of your guitar
*You should have electric guitar come in and really overtake the ascoustic guitars;you can control how much muscle or emotion you want in the track but your fundamental elements need to be convincing


ONE MORE 30-30 rating 28

*This track has more life and energy and I like the progression. It's not predictable or cliche.
*The panning of the guitar gets to be a bit much and becomes gimmicky and even distracting after a short while
*Get rid of the panning
*Good drumming on this track. I feel like more of Nakia is coming out in this track.
*You have all the musical sections you need in this track.
*This track is very sellable and commercially versatile. Nice job!
*Your mix could be a tad stronger but that is it.


RIDE WITH ME 30-30 rating 25

*This track is mixed well and has up to date sounds that make it useful for a pop track or a hip hop track and can go masculine or feminine which is good.
*You have a good chorus, a good verse section, good drop outs; you could use one other section for commercial purposes that takes us away from the loop and adds one more dimension
*The ending of your track is abrupt and awkward. Give us a good strong ending


SUNSHINE 30-30 Rating 22

*Drums sound a bit dull and muffled; mix could pop more; it's a bit muddy
*The synthetic guitar vibe is still not translating well.
* The ideas are nice but the overall authenticity needs to be better starting with the guitar and ending with the drums
*Also this track does not seem to go anywhere once it reaches it's initial groove
*To take this to the next level, the track needs to go to another level after the pre-chorus climb but instead it settles back into its initial groove
*Make sure you have a purpose to this track, because it is a nice vibe, but it doesn't reach its potential and therefore decreases its selling potential



ARGENTINE 30-30 rating 30

*Very nice job on this track
*It's a niche style of music and you have done a very convincing job on the percussion, the piano, the accordion
*Whether the accordian is synthetic or not, the elements around it are strong enough to carry the piece. Very nice.
*Very nice progression; very authentic sounding


SOMEWHERE 30-30 rating 28

*Very heartwarming piece
*Love the changes and chord progressions throughout
*We hear Nakia in this track. It comes from a real place
*Be careful not to ruin your authenticity with a cheesy half-hearted ending
*Love the jazz changes you bring into it halfway through
*Because it is passionate and convincing, I can see this piece on a real commercial
*Very good sell-ability potential; the only thing that would truly make this better is if it were played on a real piano where you could feel the weight of the keys and the fullness of the room
*Very nice, but fix that ending!


JUST BECAUSE 30-30 Rating 27

*Very cool percussion
*Great sonic mix; great textures
*Try increasing the intensity a lot more however in order to take it to the next level
*Once we as listeners get the vibe of the track we want to continue to be thrilled as we listen
*Make sure your track continues to build and grow to a climax


ONE NIGHT 30-30 rating 20

*This track is cool when the drums kick in, but gets redundant fast and we loose interest when it drops down to only the pulse
*Nice percussion; nice use of reverb and delay on the synth, but these types of one dimensional tracks have a low sell-ability rate in commercials because of their tempo and redundant nature
*Try adding another section to this track that takes us away from the loop and is not just a drop out of the main theme
*This track is missing some personality and texture on the drop out verse section
*It loses it's vibe on the drop out and the synth theme is not strong enough to carry the whole track
*Add another layer to this track on top of the theme just to give it some more personality and overall vibe and character


READY 30-30 rating 28

* I'm ready! I like this because the tempo forces me to have an immediate reaction Very good. It holds its own without a vocalist
*You cold use another section to this track however to keep it from getting redundant; however be careful because the main loop feels so good that the new section has to be equally as infectious!
*Nice job!!
*I hear conviction in this track. I hear Nakia.

AGENCY PRODUCER QUOTE: "You've got good potential Nakia, you just need some coaching and overall mentoring to go from good to VERY GOOD to GREAT!"

Tuesday, November 3, 2009

AGENCY CRITIQUES for 3 TOP 30-30 QUALIFIERS on 30-30 PROMO

AGENCY PRODUCER CRITIQUES******************************************************************************************************************************************************************************************************************************************************

NAKIA SIMON***30-30 rating 23

*Great impactful intro Nakia; very anticipatory vibe
* Sound effects could have been stronger on the title cards
*At 6 seconds your music gets softer instrumentation wise. I would have liked it to only get stronger at that point.
*I think if you had started your track off sparser, you would have more room to grow. But your track brought in your theme and a full sound so early that you didn't have many places to go.
* I would have liked to hear a break down of silence some where to make the most important title card stand out. Then come back in with the impact.
*Nice Job!

PORTLIFE***30-30 rating 25

*Nice impact and intro
*I think for this spot to reach its potential, it needs sound design on all the title cards.
*Be careful when you create one repetitive loop. No matter how cool a 2 bar loop is, it becomes repetitive and redundant fast.
*The change up midway through in your spot wasn't very compelling to me; especially after being drawn into your intro.
*More attention to the picture would improve the connection between sound and image.
*Sometimes instrumental music has to do more in order to compensate for the lack of vocals.
*But I liked this approach...

ERIK ANDERSON 30-30 rating 27

*Very strong idea and approach
*Beautiful set up in the 1st 18 seconds
*At the 18 second mark the change-up feels a lot less intriguing than your build up to that point. Even the instrumentation seems to reveal a more synth like quality
*For my liking, I would prefer a different B section here that not only takes us somewhere interesting, but also makes a more compelling connection to your wonderful timpani build that takes the spot home.
*And finally your punctuation note at the end sounds like a Casio keyboard. I felt like you gave up on the last note. You've got to be convincing from beginning to end.
*Very nice job Erik!

Wednesday, October 14, 2009

B MONSTAH WINS Hot 97 style Track

Congrats B Monstah on the win.

Portlife, although you didn't win, you are showing true consistency of great product. You will win soon!


Thanks the 30 30 team

PORTLIFE and B MONSTAH are the HOT 97 TYPE MUSIC FINALISTS

Congrats to our two finalists Portlife and B Monstah.

we will know the winner at 4 o clock today and will be posting it at that time.

Good luck!


Thanks

The 30 30 Team

Sunday, October 11, 2009

30-30 member GUSTAVO NARANJO WINS NINTENDO WII internet spot

CONGRATULATIONS!


We recently offered a Nintendo internet opportunity to five members of the 30-30

We are happy to announce that one of the 30-30 members won the license.

CONGRATS to GUSTAVO Naranjo out in Florida!

30-30 members Dave Bernhardt, Jake Vital, and chris Little were close runner ups.

Nice job to all of you!!


Thanks

The 30-30 Team

Monday, September 14, 2009

D WALLACE WINS Soft Drink Spot!!!!!!

Congrats D Wallace on winning! We will be contacting you today.

Big honors to Iamwater. The 30-30 actually thought his track was going to be the winner because it was the early favorite by the agency.


Congrats to all the 30-30 members who submitted; especially the ones who landed 30's!!!!!



Thanks

The 30 30 Team

Wednesday, September 9, 2009

TWO REMAINING FINALISTS for SOFT DRINK spot: IAMWATER and D WALLACE!

Hello 30-30! Congrats to the two final tracks being considered for the soft drink spot. The composers are Iamwater and
D Wallace.


Honorable mention I was told went to Warren Hibbert.

We should have the winner on Friday after the client meeting.


Thanks

The 30 30 Team

Friday, September 4, 2009

SOFT DRINK FINALISTS:Treblemaker, D Wallace, Iamwater, Nakia Simon, Waren hibbert

Treblemaker, D Wallace, Iamwater, Nakia Simon, Waren hibbert

are the finalists for the soft drink spot.

The winner will be posted on Tuesday after the holiday weekend.


Good Luck to all! If you haven't downloaded your AGENCY PRODUCER CRITIQUE yet make sure you do

http://www.the3030career.com/buy-the-book.php


Thanks

The 30 30 Team

Monday, August 31, 2009

ROLAND CEDRIC wins car spot!!!!

Hello, 30-30 members

Roland Cedric's spot has been chosen for the car spot. Congrats Roland.

Great submissions. If you did not download your Agency Producer Critiques for the car spot,
you really should read what the agency had to say about your music. This is key information in the process of winning.

Jake Otatti was a very close second on this project.

Thanks

The 30 30 Team

Friday, August 28, 2009

CAR SPOT FINALISTS: JAKE Otatti, Roland Cedric, Ssipho_kunene, Nakia Simon,Ryan Welker, Psyclones,P Riot,Mdot Music, Da Kinection,dirty J,

With the exception of Nakia Simon who received a 25 from the Agency Producer,

JAKE Otatti,
Roland Cedric,
Sipho_kunene,
Ryan Welker,
Psyclones,
P Riot,
Mdot Music,
Da Kinection,
dirty J,

ALL had a 30-30 RATING******* and all will be going to the next level.
On Monday afternoon, the winner will be posted. GOOD LUCK! and NICE JOB!

Honorable mentions go to
Brob Productions, Kevin Dawkins, Terique Greenfield, Tony Donnelson and Ted Kebede*******these were the best of the submissions that received 30-30 ratings of 25.



Thanks

The 30 30 Team

Tuesday, July 21, 2009

HAWKMAN TRACK GOES TO NEXT LEVEL

the three finalists all had great tracks. Hawkman's was chosen by the agency to go to the next level.


congrats to all 3 finalists! great job.

thanks

the 30 30 team